GIS vs HSY: fair value comparison
General Mills, Inc. and The Hershey Company · Updated 2026-09-12
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, GIS currently sits closer to the top of our discount ranking. HSY carries the stronger quality grade.
| GIS | HSY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $35.85 | $173.32 |
| 12-month range | $33.63–$47.07 | $161.07–$235.69 |
| Sector rank | #25 of 65 Consumer Defensive | #30 of 65 Consumer Defensive |
| Quality grade | F | D |
| Leverage | High | Moderate |
| Margin trend | Contracting | Contracting |
| Revenue growth | Declining | Declining |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Overvalued | Undervalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: GIS fair value analysis · HSY fair value analysis