The Hershey Company (HSY) fair value analysis

S&P 500 · Updated 2026-09-07

The Hershey Company manufactures and distributes chocolate confectionery products and other food items under brand names including Hershey's, Kisses, Reese's, and Twizzlers. The company operates facilities and sells its products across North America and internationally in markets around the world.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, HSY is trading at a 10–25% discount to estimated fair value.

HSY currently ranks #22 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $173.15
Sector: Consumer Defensive
12-month range: $161.07–$235.69

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: F
Leverage: Moderate
Margin trend: Contracting
Revenue growth: Declining
RSI zone: Neutral
52-week position: The bottom quarter of its range
DCF cross-check: Undervalued

What our data shows for HSY

Our model validated 17 trailing price-to-earnings windows for HSY, built from quarterly earnings records.
Shares are trading in the lower third of their 12-month price range of $161.07–$235.69.
The 14-day relative strength index sits at a neutral 41.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for HSY
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent HSY news

TickrTrends' derived news-sentiment signal for HSY is currently leaning positive, computed from recent coverage.

Hershey: The Bitter Environment Is Creating A Sweet Opportunity (Upgrade) (NYSE:HSY) (seekingalpha.com, 2026-09-08)
TickrTrends take: Hershey operates in the Consumer Defensive sector, which typically maintains stable demand regardless of economic conditions, and the current TickrTrends valuation assessment marks the stock as undervalued. The analyst upgrade reflects confidence that challenging market conditions have created attractive entry points, suggesting the market may not yet be pricing in the company's resilience or potential recovery catalysts. Investors focused on valuation metrics should monitor whether HSY's fundamentals align with the undervalued designation or if near-term headwinds continue to suppress the stock price relative to intrinsic value.
Nvidia’s $13 billion Hugging Face bet reveals Jensen Huang’s vision for the next AI battleground (fortune.com, 2026-09-04)
Hershey finance exec succeeds retiring CFO (finance.yahoo.com, 2026-09-03)
TickrTrends take: HSY's leadership transition in its finance department occurs within the context of TickrTrends' current undervalued assessment, suggesting the market may not yet be pricing in continuity benefits from experienced financial management. For valuation-focused investors, this succession represents an opportunity to monitor whether the new CFO brings strategic initiatives that could strengthen operational efficiency and cash flow generation in the Consumer Defensive sector. The stability of financial stewardship during leadership transitions is particularly relevant when evaluating whether a company trading below intrinsic value can sustain margin performance and shareholder returns.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is HSY stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), HSY is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is HSY's TickrTrends verdict?

HSY's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does HSY compare to other Consumer Defensive stocks?

HSY ranks #22 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is HSY overbought or oversold?

HSY's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

HSY vs AVO · HSY vs CHD · HSY vs CPB · HSY vs DLTR · HSY vs KDP