How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility

multichannelmerchant.com · 2026-10-09

At Advertising Week New York, major brands discussed how to build and keep credibility with their audiences.

TickrTrends take: Hershey's ability to build and maintain credibility with consumers is particularly relevant given that the Consumer Defensive sector often depends on brand trust and customer loyalty to sustain pricing power and margins over time. TickrTrends currently rates HSY as undervalued, suggesting the market may not be fully pricing in the value of these brand-building efforts and their potential to support long-term competitive positioning. A valuation-focused reader should monitor whether Hershey's credibility investments translate into measurable benefits such as customer retention rates, pricing resilience, or market share gains that could justify current or higher valuations.

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