BF-B vs HSY: fair value comparison
Brown-Forman Corporation and The Hershey Company · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, HSY currently sits closer to the top of our ranking by discount to fair value. BF-B carries the stronger quality grade.
| BF-B | HSY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $26.39 | $162.74 |
| 12-month range | $22.80–$30.88 | $157.61–$236.28 |
| Rank by discount to fair value | #16 of 61 Consumer Defensive | #14 of 61 Consumer Defensive |
| Quality grade | B | D |
| Momentum grade | A | — |
| Leverage | Moderate | Moderate |
| Margin trend | Expanding | Contracting |
| Revenue growth | Declining | Declining |
| RSI zone | Overbought | Neutral |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The lower-middle quarter | The bottom quarter |
Full single-stock breakdowns: BF-B fair value analysis · HSY fair value analysis