COST vs HSY: fair value comparison
Costco Wholesale Corporation and The Hershey Company · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, HSY currently sits closer to the top of our ranking by discount to fair value. COST carries the stronger quality grade.
| COST | HSY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $946.92 | $162.74 |
| 12-month range | $850.00–$1,094.32 | $157.61–$236.28 |
| Rank by discount to fair value | #19 of 61 Consumer Defensive | #14 of 61 Consumer Defensive |
| Quality grade | C | D |
| Momentum grade | A | — |
| Leverage | Low | Moderate |
| Margin trend | Expanding | Contracting |
| Revenue growth | Strong | Declining |
| RSI zone | Overbought | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The lower-middle quarter | The bottom quarter |
Full single-stock breakdowns: COST fair value analysis · HSY fair value analysis