The Coca-Cola Company (KO) fair value analysis
S&P 500 · Updated 2026-10-19
KO price how computed
Forward Fair Value verdict
Fairly valuedKO is trading at within about 10% of estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $88.05
- Sector
- Consumer Defensive
- 12-month range
- $67.54–$93.90
- Market cap
- $379B
- From 52-week high
- -6.2%
- Shares outstanding
- 4.3B
- Rank in Consumer Defensive by discount to fair value
- #39 of 61
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
The Coca-Cola Company is a beverage manufacturer and distributor that produces and sells a wide range of non-alcoholic drinks including carbonated soft drinks, juices, water, sports drinks, and ready-to-drink teas and coffees. The company operates in more than 200 countries and territories around the world, serving consumers through a network of bottling partners and direct distribution channels.
KO currently ranks #39 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Fairly valued for 4 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $379B
- P/E (trailing)
- 27x
- Revenue (TTM)
- $50.1B
- Net margin
- 28.6%
- EPS (TTM)
- $3.23
- Gross margin
- 62.9%
- Debt / equity
- 1.20
- Revenue growth (3-yr avg)
- 4.0%
- Shares outstanding
- 4.3B
Derived indicators how computed
- Quality grade
- C
- Margin trend
- Stable
- 52-week position
- The top quarter of its range
Technicals how computed
- RSI (14-day)
- 74 · overbought
- 50-day average
- $88.44
- 200-day average
- $80.96
- Moving-average state
- 50-day above 200-day (golden cross state); price between the averages
Dividends how computed
- Paid, last 12 months
- $2.10 per share (4 payments)
- Yield on last price
- 2.39%
- Consecutive years of increases
- 12
- Next ex-dividend date
- 2026-12-01
- Last payment date
- 2026-10-01
Earnings how computed
- Next earnings report
- 2026-10-27 (pre-market)
- Last 8 quarters vs consensus
- 8 beat, 0 missed
- Quarter by quarter
- 2026-06 ▲ beat (+5.4%)
2026-03 ▲ beat (+6.2%)
2025-12 ▲ beat (+3.6%)
2025-09 ▲ beat (+5.1%)
2025-06 ▲ beat (+3.6%)
2025-03 ▲ beat (+1.4%)
2024-12 ▲ beat (+5.8%)
2024-09 ▲ beat (+2.7%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 19 buy · 4 hold · 1 sell (24 analysts)
- Consensus lean
- Buy-leaning
- Consensus price target
- $94.7
- Target vs last price
- +7.6%
What our data shows for KO
- Our model validated 17 trailing price-to-earnings windows for KO, built from quarterly earnings records.
- Shares are trading in the upper third of their 12-month price range of $67.54–$93.90.
- The 14-day relative strength index sits at an overbought 74.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for KO
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent KO news
TickrTrends' derived news-sentiment signal for KO is currently leaning positive, computed from recent coverage.
- Can Coca-Cola (KO) Stock Support 28 Times Earnings? (insidermonkey.com, 2026-10-21)
TickrTrends take: Coca-Cola trades at a forward price-to-earnings multiple of 28, which TickrTrends currently assesses as fairly valued for a company in the Consumer Defensive sector. This valuation level suggests the market has priced in expectations for steady earnings growth and the company's defensive characteristics, which are typical for established beverage businesses with consistent cash flows. Investors monitoring valuation should watch whether KO's earnings growth rate justifies maintaining this multiple or whether margin pressures or competitive dynamics might warrant a reassessment. - CCEP Maintained by Barclays -- Price Target Lowered to $112 (gurufocus.com, 2026-10-16)
TickrTrends take: Barclays lowered its price target for Coca-Cola Europacific Partners to $112, which reflects analyst reassessment of the bottling business that significantly distributes Coca-Cola products across major markets. Given that TickrTrends currently views KO as fairly valued within the Consumer Defensive sector, investors focused on valuation should monitor how this target adjustment influences market perception of the parent company's growth trajectory and margin sustainability. The bottler's reassessment is relevant context for tracking whether KO maintains its current valuation standing or faces pressure from changing operational outlooks in key distribution channels. - Coca-Cola (KO): Is Zero Sugar Creating New Demand or Shifting Existing Sales? (insidermonkey.com, 2026-10-16)
TickrTrends take: Coca-Cola's shift toward zero sugar products represents a strategic pivot that could affect future revenue growth patterns and profit margins, both critical inputs for valuation models. Given TickrTrends' assessment of KO as fairly valued, investors should monitor whether zero sugar variants are genuinely expanding the total addressable market or primarily cannibalizing sales from full-sugar beverages at different price points. The outcome of this product mix evolution will be essential for determining whether the current valuation properly reflects KO's sustainable earnings power in a health-conscious consumer environment.
More KO news
- Coca-Cola’s 64-Year Dividend Growth Streak Faces a Valuation Reality Check (insidermonkey.com, 2026-10-15)
- Sprite Expands Global Basketball Footprint with NBA’s Nikola Jokić and New "Never Stop Refreshing The Game" Platform (manilatimes.net, 2026-10-13)
- Coca-Cola: Pure Cash Flows Ahead With One Potential Drain (NYSE:KO) (seekingalpha.com, 2026-10-11)
- Coca-Cola: Reiterating 'Sell' Amid Insider Selling And Steep Valuation (NYSE:KO) (seekingalpha.com, 2026-10-08)
What people are saying
Follow the KO conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — TickrTrends' derived indicators for KO show a shift this week as the relative strength index moved from a neutral zone into overbought territory. The stock remains in the Consumer Defensive sector and maintains a fairly valued valuation verdict. This indicator change suggests increased upward momentum in the stock's recent price action.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — TickrTrends' derived indicators for KO showed a shift in valuation assessment this week, moving from Overvalued to Fairly valued status. This change reflects updated analysis of the Consumer Defensive sector company's current pricing relative to its fundamentals.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is KO stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), KO is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.
What is KO's TickrTrends verdict?
KO's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.
How does KO compare to other Consumer Defensive stocks?
KO ranks #39 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is KO overbought or oversold?
KO's 14-day RSI is in the overbought zone on TickrTrends' latest weekly data.
Does KO pay a dividend?
Yes. KO paid $2.10 per share over the last twelve months (4 payments), a 2.39% yield on TickrTrends' last price, and has raised the annual total for 12 consecutive years. The next ex-dividend date on file is 2026-12-01.
When does KO report earnings next?
KO's next earnings report is scheduled for 2026-10-27 (pre-market), per the published earnings calendar.
Does KO usually beat earnings estimates?
Over its last 8 reported quarters KO beat the consensus estimate 8 times and missed 0 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about KO?
Of 24 analysts covering KO, 19 rate it a buy, 4 a hold and 1 a sell - buy-leaning, with a consensus price target of $94.7 (+7.6% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
More in Consumer Defensive
Head-to-head comparisons
KO vs ADM · KO vs BG · KO vs CHEF · KO vs JBSS · KO vs KHC