The Coca-Cola Company (KO) fair value analysis

S&P 500 · Updated 2026-09-07

The Coca-Cola Company is a beverage manufacturer and distributor that produces and sells a wide range of non-alcoholic drinks including carbonated soft drinks, juices, water, sports drinks, and ready-to-drink teas and coffees. The company operates in more than 200 countries and territories around the world, serving consumers through a network of bottling partners and direct distribution channels.

Forward Fair Value verdict

Fairly valued

Based on TickrTrends' weekly Forward Fair Value model, KO is trading at within about 10% of estimated fair value.

KO currently ranks #47 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Fairly valued for 2 consecutive weekly runs.

Last price: $88.07
Sector: Consumer Defensive
12-month range: $67.97–$88.00

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: D
Leverage: High
Margin trend: Stable
Revenue growth: Modest
RSI zone: Neutral
52-week position: The top quarter of its range

What our data shows for KO

Our model validated 17 trailing price-to-earnings windows for KO, built from quarterly earnings records.
Shares are trading in the upper third of their 12-month price range of $67.97–$88.00.
The 14-day relative strength index sits at a neutral 51.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for KO
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent KO news

TickrTrends' derived news-sentiment signal for KO is currently leaning positive, computed from recent coverage.

Up 26% in 2026, Is Coca-Cola a Buy Near an All-Time High? (finance.yahoo.com, 2026-09-07)
TickrTrends take: Coca-Cola has advanced significantly in 2026, and TickrTrends currently rates the stock as fairly valued despite the stock's proximity to all-time highs. For valuation-conscious investors, the key consideration is whether the company's fundamentals and earnings growth can justify further price appreciation from current levels, or if the stock's gains have already priced in near-term positive expectations. As a Consumer Defensive sector company, Coca-Cola's valuation should be evaluated against its historical ranges and peer comparables to determine if current pricing offers an attractive entry point or represents a mature position in the stock's cycle.
The Coca-Cola Company: Great Quality, Wrong Price (NYSE:KO) (seekingalpha.com, 2026-09-07)
TickrTrends take: Coca-Cola trades at a valuation that TickrTrends currently assesses as fairly valued, suggesting the market has already priced in the company's strong operational quality as a Consumer Defensive sector leader. For investors focused on valuation metrics, this assessment indicates limited margin of safety at current levels, meaning significant price appreciation would likely require either improved fundamentals or a shift in how the market values the business. Readers tracking KO should monitor whether the company can deliver earnings growth that justifies maintaining this fair value assessment or whether valuation multiples adjust downward if growth disappoints.
All It Takes Is $10,000 Invested in This Dividend Stock to Generate Over $241 in Yearly Dividends (finance.yahoo.com, 2026-09-05)
TickrTrends take: Coca-Cola's dividend yield, as referenced in the headline, aligns with its Fairly valued classification under TickrTrends' assessment. For valuation-focused investors, the key consideration is whether the current stock price adequately reflects the company's dividend-paying capacity and growth prospects within the Consumer Defensive sector. Monitoring changes to both the dividend payout ratio and underlying earnings trends will be important for determining if the Fairly valued designation remains appropriate.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — TickrTrends' derived indicators for KO in the Consumer Defensive sector shifted this week, with the valuation verdict improving from Overvalued to Fairly valued. This change suggests that KO's pricing has moved into closer alignment with its fundamental value based on the indicators tracked by TickrTrends.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is KO stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), KO is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.

What is KO's TickrTrends verdict?

KO's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.

How does KO compare to other Consumer Defensive stocks?

KO ranks #47 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is KO overbought or oversold?

KO's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

KO vs CAG · KO vs DG · KO vs HNST · KO vs KHC · KO vs MAMA