Sprite Expands Global Basketball Footprint with NBA’s Nikola Jokić and New "Never Stop Refreshing The Game" Platform

manilatimes.net · 2026-10-13

Building on its basketball partnerships announced in March, Sprite unites three-time MVP and NBA Champion Nikola Jokić with Olympic Gold Medalist and NBA superstar Anthony Edwards to lead a global movement celebrating the continuous evolution of basketball culture.

TickrTrends take: Sprite's expansion of its basketball marketing presence through a partnership with NBA star Nikola Jokić represents an investment in brand relevance within the competitive beverage category. For investors monitoring KO at its fairly valued assessment, this type of sponsorship activity reflects management's strategy to maintain market share in a sector where consumer preferences and sports associations drive purchasing decisions. The effectiveness of this refreshed marketing platform in translating athlete endorsements into sustained revenue growth will be among the operational metrics worth tracking relative to KO's current valuation.

Read the full story at manilatimes.net →