GO vs PEP: fair value comparison
Grocery Outlet Holding Corp. and PepsiCo, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, PEP currently sits closer to the top of our ranking by discount to fair value.
| GO | PEP | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $12.87 | $125.97 |
| 12-month range | $5.79–$15.14 | $123.73–$170.49 |
| Rank by discount to fair value | #55 of 61 Consumer Defensive | #10 of 61 Consumer Defensive |
| Quality grade | F | F |
| Momentum grade | A | — |
| Leverage | High | High |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | Downtrend |
| DCF cross-check | — | Overvalued |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: GO fair value analysis · PEP fair value analysis