GOOG vs ZD: fair value comparison
Alphabet Inc. and Ziff Davis, Inc. · Updated 2026-09-07
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Communication Services, ZD currently sits closer to the top of our discount ranking. GOOG carries the stronger quality grade.
| GOOG | ZD | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $335.31 | $54.01 |
| 12-month range | $281.82–$383.22 | $28.01–$54.01 |
| Sector rank | #29 of 36 Communication Services | #24 of 36 Communication Services |
| Quality grade | A | C |
| Leverage | Low | Low |
| Margin trend | Expanding | Contracting |
| Revenue growth | Strong | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | Uptrend |
| DCF cross-check | Overvalued | Undervalued |
| 52-week position | The upper-middle quarter | The top quarter |
Full single-stock breakdowns: GOOG fair value analysis · ZD fair value analysis