JJSF vs SMPL: fair value comparison
J&J Snack Foods Corp. and The Simply Good Foods Company · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, JJSF currently sits closer to the top of our ranking by discount to fair value. SMPL carries the stronger quality grade.
| JJSF | SMPL | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $78.75 | $11.19 |
| 12-month range | $69.90–$98.44 | $9.43–$21.40 |
| Rank by discount to fair value | #5 of 61 Consumer Defensive | #51 of 61 Consumer Defensive |
| Quality grade | C | B |
| Leverage | Low | Low |
| Margin trend | Expanding | Contracting |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Overbought |
| 50/200-day trend | Mixed | Mixed |
| DCF cross-check | Fairly Valued | Undervalued |
| 52-week position | The lower-middle quarter | The bottom quarter |
Full single-stock breakdowns: JJSF fair value analysis · SMPL fair value analysis