PFG vs PRU: fair value comparison
Principal Financial Group, Inc. and Prudential Financial, Inc. · Updated 2026-09-12
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Financial Services, PFG currently sits closer to the top of our discount ranking. PRU carries the stronger quality grade.
| PFG | PRU | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $116.17 | $119.24 |
| 12-month range | $83.02–$115.13 | $97.98–$122.98 |
| Sector rank | #81 of 165 Financial Services | #85 of 165 Financial Services |
| Quality grade | C | A |
| Leverage | Low | Moderate |
| Margin trend | Expanding | Expanding |
| Revenue growth | Declining | High |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: PFG fair value analysis · PRU fair value analysis