Prudential Financial, Inc. (PRU) fair value analysis

S&P 500 · Updated 2026-09-07

Prudential Financial, Inc. is a diversified financial services company that provides insurance, investment management, and retirement income solutions to customers worldwide. The company operates through multiple business segments serving individual and institutional clients across the United States and internationally.

Forward Fair Value verdict

Fairly valued

Based on TickrTrends' weekly Forward Fair Value model, PRU is trading at within about 10% of estimated fair value.

PRU currently ranks #86 of 165 Financial Services stocks by discount to Forward Fair Value. It has screened as Fairly valued for 3 consecutive weekly runs.

Last price: $122.02
Sector: Financial Services
12-month range: $97.98–$122.98

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: F
Leverage: Moderate
Margin trend: Contracting
Revenue growth: Declining
RSI zone: Neutral
52-week position: The top quarter of its range
DCF cross-check: Overvalued

What our data shows for PRU

Our model validated 17 trailing price-to-earnings windows for PRU, built from quarterly earnings records.
Shares are trading in the upper third of their 12-month price range of $97.98–$122.98.
The 14-day relative strength index sits at a neutral 58.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for PRU
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent PRU news

TickrTrends' derived news-sentiment signal for PRU is currently leaning positive, computed from recent coverage.

PRU Looks 10.8% Overvalued on GF Value™ (gurufocus.com, 2026-09-04)
TickrTrends take: PRU is currently assessed as fairly valued by TickrTrends, yet an alternative valuation methodology suggests the stock may be trading above intrinsic worth. For investors focused on valuation metrics, this divergence between assessments warrants monitoring to determine whether the market will eventually reprice toward the lower estimate or whether fundamental improvements in the Financial Services sector will justify current levels. The variance between these valuation perspectives highlights why tracking multiple valuation approaches is important for identifying potential risks or opportunities in PRU's positioning.
Are Wall Street Analysts Bullish on Prudential Financial Stock? (finance.yahoo.com, 2026-08-21)
TickrTrends take: Prudential Financial operates in the Financial Services sector where analyst sentiment can influence how the market prices companies relative to their fundamentals. With TickrTrends currently assessing PRU as fairly valued, any significant shift in Wall Street analyst positioning could either validate this assessment or signal that the market has moved ahead of or behind the stock's intrinsic worth. Investors focused on valuation metrics should monitor whether analyst bullishness translates into earnings estimate revisions that might warrant a reassessment of the current fair value rating.

What people are saying

Follow the PRU conversation: Stocktwits · Reddit · X

TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — TickrTrends' derived indicators for PRU showed movement this week in two areas. The stock's momentum indicator dropped from A to none, while its sector discount rank declined from 80 to 86 within the Financial Services sector. PRU currently maintains a fairly valued assessment.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is PRU stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), PRU is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.

What is PRU's TickrTrends verdict?

PRU's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.

How does PRU compare to other Financial Services stocks?

PRU ranks #86 of 165 Financial Services stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is PRU overbought or oversold?

PRU's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Financial Services fair-value coverage →

Head-to-head comparisons

PRU vs BAC · PRU vs CASH · PRU vs DGICA · PRU vs FITB · PRU vs GL