Prudential Financial, Inc. (PRU) fair value analysis
S&P 500 · Updated 2026-10-19
PRU price how computed
Forward Fair Value verdict
Fairly valuedPRU is trading at within about 10% of estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $113.09
- Sector
- Financial Services
- 12-month range
- $92.00–$125.13
- Market cap
- $39B
- From 52-week high
- -9.6%
- Shares outstanding
- 345M
- Rank in Financial Services by discount to fair value
- #72 of 167
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
Prudential Financial, Inc. is a diversified financial services company that provides insurance, investment management, and retirement income solutions to customers worldwide. The company operates through multiple business segments serving individual and institutional clients across the United States and internationally.
PRU currently ranks #72 of 167 Financial Services stocks by discount to fair value. It has screened as Fairly valued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $39B
- P/E (trailing)
- 8x
- Revenue (TTM)
- $64.8B
- Net margin
- 5.9%
- EPS (TTM)
- $15.00
- Gross margin
- 32.0%
- Debt / equity
- 0.65
- Revenue growth (3-yr avg)
- 28.5%
- Shares outstanding
- 345M
Derived indicators how computed
- Quality grade
- A
- Margin trend
- Expanding
- 52-week position
- The upper-middle quarter of its range
Technicals how computed
- RSI (14-day)
- 49 · neutral
- 50-day average
- $118.45
- 200-day average
- $108.66
- Moving-average state
- 50-day above 200-day (golden cross state); price between the averages
Dividends how computed
- Paid, last 12 months
- $5.90 per share (5 payments)
- Yield on last price
- 5.22%
- Consecutive years of increases
- 17
- Last ex-dividend date
- 2026-08-25
- Last payment date
- 2026-09-10
Earnings how computed
- Next earnings report
- 2026-11-03 (post-market)
- Last 8 quarters vs consensus
- 5 beat, 2 missed
- Quarter by quarter
- 2026-06 ▲ beat (+17.6%)
2026-03 ▲ beat (+16.5%)
2025-12 ▼ miss (-1.8%)
2025-09 ▲ beat (+7.5%)
2025-06 ▲ beat (+11.2%)
2025-03 ▲ beat (+3.5%)
2024-12 ▼ miss (-9.2%)
2024-09 ▬ met (0.0%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 0 buy · 14 hold · 4 sell (18 analysts)
- Consensus lean
- Hold-leaning
- Consensus price target
- $111
- Target vs last price
- -1.8%
What our data shows for PRU
- Our model validated 17 trailing price-to-earnings windows for PRU, built from quarterly earnings records.
- Shares are trading in the middle of their 12-month price range of $92.00–$125.13.
- The 14-day relative strength index sits at a neutral 49.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for PRU
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent PRU news
TickrTrends' derived news-sentiment signal for PRU is currently leaning positive, computed from recent coverage.
- Prudential Financial (PRU) to Sell Brazil and Mexico Insurance Units for $4.025 Billion (gurufocus.com, 2026-10-20)
TickrTrends take: Prudential Financial is divesting its Brazil and Mexico insurance operations for approximately 4 billion dollars, a significant portfolio restructuring that reduces the company's international exposure. Given TickrTrends' current assessment of the stock as fairly valued, investors should monitor how management deploys the proceeds from this sale and whether the transaction accelerates earnings growth or improves return on equity metrics. The divestiture may simplify the company's business model and could influence future valuation multiples depending on investor sentiment toward the remaining domestic and international operations. - PRU Maintained by Barclays -- Price Target Lowered to $94.00 (gurufocus.com, 2026-10-19)
TickrTrends take: Barclays' price target adjustment to $94 comes at a time when TickrTrends assessment places PRU at fairly valued levels, suggesting the analyst's revision reflects a recalibration rather than a dramatic shift in the financial services company's fundamental standing. For valuation-focused investors, the maintained rating paired with the lower target warrants attention to whether PRU's fair value status will hold if the stock approaches Barclays' $94 level, as this could signal either convergence with intrinsic value or potential compression of multiples in the financial services sector. - PRU Maintains Market Perform Rating -- Price Target Lowered to $119.00 (gurufocus.com, 2026-10-16)
TickrTrends take: Prudential Financial's analyst rating downgrade to Market Perform with a reduced price target of $119 reflects tightening expectations for the company's performance trajectory. Given TickrTrends' current assessment that PRU is fairly valued, this lower price target suggests the analyst community may be recalibrating expectations within a range where significant upside appears limited. Investors focused on valuation metrics in the Financial Services sector should monitor whether PRU's market price aligns with both the new $119 target and the fairly valued assessment, as divergence between these perspectives could signal shifting risk-reward dynamics.
More PRU news
- Prudential Financial (PRU) Faces $140M Q3 Hit from Japan Sales Suspension (gurufocus.com, 2026-10-16)
- PRU Maintains by JP Morgan -- Price Target Lowered to $127 (gurufocus.com, 2026-10-15)
- PRUDENTIAL FINANCIAL INC Acquires 1,351,012 Shares of National Healthcare Properties Inc (NHPAP.PFD) (gurufocus.com, 2026-10-14)
- Prudential Financial Inc. Opens New Position in Neurogene Inc. (NGNE) With 2.23 Million Share Purchase (gurufocus.com, 2026-10-14)
- PRU Maintained by Wells Fargo -- Price Target Lowered to $104.00 (gurufocus.com, 2026-10-12)
- Prudential Financial, Inc. (PRU) Discusses Japan Business Update Following FSA Orders, Remediation Steps, and Path Forward Transcript (seekingalpha.com, 2026-10-09)
- Prudential (PRU) Reinsures $5 Billion in Japan Whole Life Policies with Prismic Life (gurufocus.com, 2026-10-05)
What people are saying
Follow the PRU conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — PRU's sector discount rank improved this week, moving from #103 to #83 within the Financial Services sector. The company maintains a Fairly valued assessment according to TickrTrends' derived indicators.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is PRU stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), PRU is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.
What is PRU's TickrTrends verdict?
PRU's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.
How does PRU compare to other Financial Services stocks?
PRU ranks #72 of 167 Financial Services stocks in TickrTrends' coverage by discount to fair value.
Is PRU overbought or oversold?
PRU's 14-day RSI is in neutral territory - neither overbought nor oversold.
Does PRU pay a dividend?
Yes. PRU paid $5.90 per share over the last twelve months (5 payments), a 5.22% yield on TickrTrends' last price, and has raised the annual total for 17 consecutive years. The last ex-dividend date was 2026-08-25.
When does PRU report earnings next?
PRU's next earnings report is scheduled for 2026-11-03 (post-market), per the published earnings calendar.
Does PRU usually beat earnings estimates?
Over its last 8 reported quarters PRU beat the consensus estimate 5 times and missed 2 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about PRU?
Of 18 analysts covering PRU, 0 rate it a buy, 14 a hold and 4 a sell - hold-leaning, with a consensus price target of $111 (-1.8% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
More in Financial Services
Head-to-head comparisons
PRU vs ACGL · PRU vs AIG · PRU vs BGC · PRU vs CB · PRU vs FCFS