FCFS vs PRU: fair value comparison
FirstCash Holdings, Inc. and Prudential Financial, Inc. · Updated 2026-10-19
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Financial Services, PRU currently sits closer to the top of our ranking by discount to fair value. PRU carries the stronger quality grade.
| FCFS | PRU | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $215.26 | $113.09 |
| 12-month range | $148.05–$236.43 | $92.00–$125.13 |
| Rank by discount to fair value | #77 of 167 Financial Services | #72 of 167 Financial Services |
| Quality grade | B | A |
| Leverage | Moderate | Moderate |
| Margin trend | Contracting | Expanding |
| Revenue growth | Strong | High |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| 52-week position | The top quarter | The upper-middle quarter |
Full single-stock breakdowns: FCFS fair value analysis · PRU fair value analysis