ROL vs WSM: fair value comparison
Rollins, Inc. and Williams-Sonoma, Inc. · Updated 2026-10-19
WSM has no fair-value estimate yet: no usable analyst consensus or too few reported quarters. Within Consumer Cyclical, ROL currently ranks higher by quality score.
| ROL | WSM | |
|---|---|---|
| Verdict | Undervalued | No estimate yet |
| Last price | $31.98 | $250.16 |
| 12-month range | $29.69–$65.60 | $168.64–$252.03 |
| Rank by discount to fair value | #6 of 85 Consumer Cyclical | — |
| Rank by quality score | #32 of 113 Consumer Cyclical | #34 of 113 Consumer Cyclical |
| Quality grade | C | C |
| Leverage | Moderate | Moderate |
| Margin trend | Contracting | Expanding |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Overbought |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The bottom quarter | The top quarter |
Full single-stock breakdowns: ROL fair value analysis · WSM fair value analysis