Rollins, Inc. (ROL) fair value analysis

Fundamentals (4 quarters) how computed

Market cap

$15.4B

P/E (trailing)

28x

Revenue (TTM)

$3.92B

Net margin

13.6%

EPS (TTM)

$1.16

Gross margin

49.7%

Debt / equity

0.78

Revenue growth (3-yr avg)

9.4%

Shares outstanding

481M

Derived indicators how computed

Quality grade

C →

Margin trend

Contracting

52-week position

The bottom quarter of its range

DCF cross-check

Overvalued

Technicals how computed

RSI (14-day)

55 · neutral

50-day average

$34.02

200-day average

$48.22

Moving-average state

50-day below 200-day (death cross state); price below both averages

Dividends how computed

Paid, last 12 months

$0.73 per share (4 payments)

Yield on last price

2.28%

Consecutive years of increases

4

Last ex-dividend date

2026-08-10

Last payment date

2026-09-10

Earnings how computed

Last 8 quarters vs consensus

1 beat, 4 missed

Quarter by quarter

2026-06 ▼ miss (-5.9%)
2026-03 ▬ met (0.0%)
2025-12 ▼ miss (-5.7%)
2025-09 ▲ beat (+6.1%)
2025-06 ▬ met (0.0%)
2025-03 ▬ met (0.0%)
2024-12 ▼ miss (-0.8%)
2024-09 ▼ miss (-3.3%)

Analyst consensus how computed

This is not TickrTrends' verdict.

Analyst ratings

7 buy · 10 hold · 2 sell (19 analysts)

Consensus lean

Hold-leaning

Consensus price target

$40.8

Target vs last price

+27.6%

Recent ROL news

TickrTrends' derived news-sentiment signal for ROL is currently leaning positive, computed from recent coverage.

• Rollins (ROL) Shares Fall 7.5% After Q3 Revenue Misses Estimates (gurufocus.com, 2026-10-21)
  TickrTrends take: Rollins shares declined following a Q3 revenue shortfall, which may pressure near-term sentiment despite the stock's current undervalued classification according to TickrTrends metrics. For valuation-conscious investors, the key observation is whether the revenue miss signals a temporary operational challenge or reflects deteriorating demand conditions in the Consumer Cyclical sector that could warrant downward valuation adjustments. Monitoring management's guidance and commentary on cost structure will be important to assess whether the company can maintain margin resilience during periods of slower top-line growth.
• Rollins Inc (ROL) Reports Q3 Results; Dividend Sustainability and Guru Ownership in Focus (gurufocus.com, 2026-10-21)
  TickrTrends take: Rollins Inc operates in the Consumer Cyclical sector, which is subject to economic sensitivity and fluctuating consumer spending patterns. TickrTrends currently derives an Undervalued verdict for ROL, suggesting the market may not be fully reflecting the company's earnings power or competitive positioning. Given that Q3 results have now been reported with attention to dividend sustainability and insider ownership, investors focused on valuation should monitor whether management's capital allocation decisions and earnings trends support the undervaluation assessment or signal changes to the company's financial health that could warrant a reassessment.
• Rollins Inc (ROL) Raises Quarterly Dividend by 9.6% to $0.20 per Share (gurufocus.com, 2026-10-20)
  TickrTrends take: Rollins Inc announced a dividend increase to twenty cents per share, representing growth in shareholder returns that may warrant attention from income-focused investors. TickrTrends currently assesses ROL as undervalued within the Consumer Cyclical sector, suggesting the market may not fully reflect the company's ability to sustain and grow its dividend commitments. Valuation-oriented investors should monitor whether this dividend raise signals management confidence in operational cash flow and whether the market reprices the stock relative to its fundamental value.

More ROL news

• Rollins: De-Rated, But A Great Mousetrap In A Secular Growth Market (NYSE:ROL) (seekingalpha.com, 2026-10-19)
• ROL Maintained by Canaccord Genuity -- Price Target Lowered to $36 (gurufocus.com, 2026-10-19)
• ROL Maintained by Bernstein -- Price Target Lowered to $35 (gurufocus.com, 2026-10-19)
• Rollins Inc (ROL) Shares Surge 3.9% -- What GF Score of 84 Tells Investors (gurufocus.com, 2026-10-16)
• ROL Maintained by Citigroup -- Price Target Lowered to $42.00 (gurufocus.com, 2026-10-15)
• ROL Maintained by UBS -- Price Target Lowered to $36.00 (gurufocus.com, 2026-10-14)
• ROL Maintained by JP Morgan -- Price Target Lowered to $35 (gurufocus.com, 2026-10-13)
• ROL Maintained by Morgan Stanley -- Price Target Lowered to $43 (gurufocus.com, 2026-10-13)
• Citi Research Upgrades Blackstone Digital Infrastructure Trust (BXDC) to Buy with Revised $20 Price Target (gurufocus.com, 2026-10-12)
• Rollins (ROL): Can Repeat Customers Still Justify a Premium? (insidermonkey.com, 2026-10-12)
• Cintas (CTAS) vs. Rollins (ROL): Which Boring Business Is the Better Buy? (insidermonkey.com, 2026-10-07)

What people are saying

Follow the ROL conversation: Stocktwits · Reddit · X

TickrTrends weekly updates

• 2026-10-19 — No material change this week: the verdict, bands and grades all held steady.
• 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
• 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
• 2026-10-10 — TickrTrends' derived indicators for ROL showed a shift in the RSI zone from oversold to neutral this week. The current valuation verdict remains undervalued. This movement suggests a change in the stock's momentum positioning within the neutral range of the relative strength index.
• 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
• 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
• 2026-09-21 — TickrTrends' derived indicators for ROL show a shift in the Relative Strength Index zone from neutral to oversold this week. The stock remains classified as undervalued based on current valuation metrics.
• 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.

Frequently asked questions

Is ROL stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), ROL is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is ROL's TickrTrends verdict?

ROL's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does ROL compare to other Consumer Cyclical stocks?

ROL ranks #6 of 85 Consumer Cyclical stocks in TickrTrends' coverage by discount to fair value.

Is ROL overbought or oversold?

ROL's 14-day RSI is in neutral territory - neither overbought nor oversold.

Does ROL pay a dividend?

Yes. ROL paid $0.73 per share over the last twelve months (4 payments), a 2.28% yield on TickrTrends' last price, and has raised the annual total for 4 consecutive years. The last ex-dividend date was 2026-08-10.

Does ROL usually beat earnings estimates?

Over its last 8 reported quarters ROL beat the consensus estimate 1 times and missed 4 times, by TickrTrends' comparison of reported and estimated EPS.

What do analysts say about ROL?

Of 19 analysts covering ROL, 7 rate it a buy, 10 a hold and 2 a sell - hold-leaning, with a consensus price target of $40.8 (+27.6% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.

More in Consumer Cyclical

• ROST — Ross Stores, Inc.
• SBUX — Starbucks Corporation
• SFIX — Stitch Fix, Inc.
• SHOO — Steven Madden, Ltd.
• SLDP — Solid Power, Inc.
• SW — Smurfit Westrock Plc
• TCOM — Trip.com Group Limited

All Consumer Cyclical fair-value coverage →

Head-to-head comparisons

ROL vs CHDN · ROL vs CMG · ROL vs DECK · ROL vs FOXF · ROL vs GLBE