Rollins, Inc. (ROL) fair value analysis

S&P 500 · Updated 2026-09-07

Rollins, Inc. provides pest control and termite treatment services to residential and commercial customers. The company operates throughout the United States and in select international markets.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, ROL is trading at more than a 25% discount to estimated fair value.

ROL currently ranks #8 of 88 Consumer Cyclical stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $35.86
Sector: Consumer Cyclical
12-month range: $36.19–$63.51

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: B
Leverage: Moderate
Margin trend: Stable
Revenue growth: Strong
RSI zone: Neutral
52-week position: The bottom quarter of its range
DCF cross-check: Overvalued

What our data shows for ROL

Our model validated 17 trailing price-to-earnings windows for ROL, built from quarterly earnings records.
Shares are trading in the lower third of their 12-month price range of $36.19–$63.51.
The 14-day relative strength index sits at a neutral 40.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for ROL
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent ROL news

TickrTrends' derived news-sentiment signal for ROL is currently leaning positive, computed from recent coverage.

Rollins: The Selloff Has Created A Compelling Opportunity (NYSE:ROL) (seekingalpha.com, 2026-08-14)
TickrTrends take: Rollins operates in the Consumer Cyclical sector, where market volatility can create significant valuation disconnects between stock price movements and underlying business fundamentals. TickrTrends currently assesses ROL as undervalued, suggesting that recent selling pressure may have pushed the stock price below levels supported by its financial metrics. Investors focused on valuation should monitor whether the company can demonstrate earnings stability and cash flow generation that justify the current undervalued assessment.
Rollins Stock: Is Wall Street Bullish or Bearish? (finance.yahoo.com, 2026-08-13)
TickrTrends take: Rollins operates in the Consumer Cyclical sector, which can experience significant valuation swings based on economic conditions and consumer spending patterns. TickrTrends currently derives an Undervalued verdict for ROL, suggesting the market may not be fully pricing in the company's fundamentals or growth prospects relative to peers in its sector. Investors focused on valuation metrics should monitor whether Wall Street sentiment shifts to reflect this potential undervaluation, as analyst positioning can be a leading indicator for price discovery in cyclical stocks.
Conestoga Capital Advisors Finds Rollins (ROL) Appealing Despite Concerns (finance.yahoo.com, 2026-08-06)
TickrTrends take: Rollins operates in the Consumer Cyclical sector, where TickrTrends currently rates it as undervalued, suggesting the market may not be fully pricing in its fundamental worth. The interest from Conestoga Capital Advisors indicates that sophisticated investors see appeal in ROL even while acknowledging concerns, which aligns with the undervalued assessment for value-oriented investors tracking the stock. Investors focused on valuation should monitor whether these institutional endorsements translate into the stock repricing closer to its assessed fair value or whether the cited concerns prove material enough to justify current pricing.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — TickrTrends' derived indicators for ROL shifted this week as the DCF cross-check band moved from no valuation signal to overvalued territory. This change reflects a reassessment of the company's intrinsic value relative to its current market price. Despite this new overvalued signal from the DCF analysis, the overall valuation verdict for ROL remains undervalued according to the current assessment.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is ROL stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), ROL is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is ROL's TickrTrends verdict?

ROL's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does ROL compare to other Consumer Cyclical stocks?

ROL ranks #8 of 88 Consumer Cyclical stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is ROL overbought or oversold?

ROL's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Cyclical fair-value coverage →

Head-to-head comparisons

ROL vs CHDN · ROL vs CMG · ROL vs DECK · ROL vs ETSY · ROL vs FOXF