FOXF vs ROL: fair value comparison
Fox Factory Holding Corp. and Rollins, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, FOXF currently sits closer to the top of our ranking by discount to fair value. ROL carries the stronger quality grade.
| FOXF | ROL | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $16.04 | $31.98 |
| 12-month range | $13.19–$24.88 | $29.69–$65.60 |
| Rank by discount to fair value | #4 of 85 Consumer Cyclical | #6 of 85 Consumer Cyclical |
| Quality grade | F | C |
| Leverage | Moderate | Moderate |
| Margin trend | Contracting | Contracting |
| Revenue growth | Modest | Modest |
| RSI zone | Oversold | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: FOXF fair value analysis · ROL fair value analysis