DECK vs ROL: fair value comparison
Deckers Outdoor Corporation and Rollins, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, ROL currently sits closer to the top of our ranking by discount to fair value. DECK carries the stronger quality grade.
| DECK | ROL | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $82.89 | $31.98 |
| 12-month range | $77.51–$120.94 | $29.69–$65.60 |
| Rank by discount to fair value | #10 of 85 Consumer Cyclical | #6 of 85 Consumer Cyclical |
| Quality grade | B | C |
| Leverage | Low | Moderate |
| Margin trend | Stable | Contracting |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: DECK fair value analysis · ROL fair value analysis