Who Buys Colgate’s Cast-Off Brands? Why the Obvious Answers Are Unlikely.

finance.yahoo.com · 2026-09-14

Colgate is reportedly shopping Softsoap, Irish Spring, and Speed Stick with Goldman Sachs running the process, but the names most investors would expect to step up all have reasons to sit this one out.

TickrTrends take: Colgate-Palmolive's divestiture of non-core brands reflects a strategic shift toward higher-margin operations, which could improve operational efficiency and return on assets going forward. TickrTrends currently assesses CL as undervalued within the Consumer Defensive sector, suggesting the market may not be fully pricing in the potential benefits of a more focused portfolio and streamlined cost structure. Investors monitoring valuation metrics should track how the company deploys proceeds from these sales and whether margin expansion materializes in coming quarters.

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