Mattel's Whitney Houston Barbie Collector’s Doll Goes On Sale

forbes.com · 2026-08-09

Mattel is celebrating the musical legacy of Whitney Houston with a collector’s doll commemorating over four decades of the late iconic singer’s impact on the music industry.

TickrTrends take: Mattel released a Whitney Houston Barbie collector's doll, representing another entry into the premium collectible segment that has driven licensing revenue growth for the company. TickrTrends currently rates MAT as undervalued within the Consumer Cyclical sector, suggesting the market may not be fully pricing in the potential of specialty product lines that appeal to adult collectors and generate higher margins than standard retail offerings. Investors monitoring the valuation should track whether such limited-edition releases demonstrate sustained demand and translate into improved profitability metrics in upcoming quarters.

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