In 2021, Dwayne Johnson co-founded ZOA Energy; by 2024, Molson Coors had spent $53 million to raise its stake to 51%

economictimes.indiatimes.com · 2026-10-07

Dwayne Johnson's ZOA Energy was recently acquired by Molson Coors Beverage Company, giving them majority control of the brand. This strategic move aims to capitalize on the rapidly growing energy drink market. With a strong focus on wellness, ZOA's products resonate with consumers seeking functional beverages, highlighting the evolving relationship between celebrities and major corporations in the beverage landscape.

TickrTrends take: Molson Coors' significant capital deployment into ZOA Energy represents a strategic bet on the energy drink category, a higher-margin segment within the broader beverage market. Given TickrTrends' undervalued designation for TAP, investors focused on valuation should monitor whether this investment generates sufficient returns to justify the capital allocation and whether the energy drink category can sustain growth amid intensifying competition. The Consumer Defensive sector classification suggests TAP's earnings stability should provide a foundation for evaluating whether the company's current valuation reflects adequate compensation for the risks associated with emerging product lines.

Read the full story at economictimes.indiatimes.com →