Molson Coors Beverage Company (TAP) fair value analysis
S&P 500 · Updated 2026-10-19
TAP price how computed
Forward Fair Value verdict
UndervaluedTAP is trading at a 10–25% discount to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $37.11
- Sector
- Consumer Defensive
- 12-month range
- $37.11–$54.38
- Market cap
- $6.97B
- From 52-week high
- -31.8%
- Shares outstanding
- 188M
- Rank in Consumer Defensive by discount to fair value
- #57 of 61
Last price is the 2026-10-01 month-start close, the freshest stored price; the chart runs through 2026-09-18.
Molson Coors Beverage Company is a brewing company that produces and markets beer and other beverage products sold under various brand names. The company operates primarily in North America, with significant operations in the United States and Canada.
TAP currently ranks #57 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Undervalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $6.97B
- P/E (trailing)
- 7x
- Revenue (TTM)
- $11.1B
- Net margin
- -20.8%
- EPS (TTM)
- $5.08
- Gross margin
- 34.3%
- Debt / equity
- 0.76
- Revenue growth (3-yr avg)
- -2.0%
- Shares outstanding
- 188M
Derived indicators how computed
- Quality grade
- F
- Margin trend
- Contracting
- 52-week position
- The bottom quarter of its range
Technicals how computed
- RSI (14-day)
- 25 · oversold
- 50-day average
- $40.94
- 200-day average
- $43.75
- Moving-average state
- 50-day below 200-day (death cross state); price below both averages
Dividends how computed
- Paid, last 12 months
- $1.91 per share (4 payments)
- Yield on last price
- 5.15%
- Consecutive years of increases
- 5
- Last ex-dividend date
- 2026-08-28
- Last payment date
- 2026-09-18
Earnings how computed
- Last 8 quarters vs consensus
- 6 beat, 2 missed
- Quarter by quarter
- 2026-06 ▲ beat (+4.6%)
2026-03 ▲ beat (+72.2%)
2025-12 ▲ beat (+3.4%)
2025-09 ▼ miss (-1.8%)
2025-06 ▲ beat (+12.6%)
2025-03 ▼ miss (-37.5%)
2024-12 ▲ beat (+15.0%)
2024-09 ▲ beat (+7.8%)
What our data shows for TAP
- Our model validated 17 trailing price-to-earnings windows for TAP, built from quarterly earnings records.
- Shares are trading in the lower third of their 12-month price range of $37.11–$54.38.
- The 14-day relative strength index sits at an oversold 25.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for TAP
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent TAP news
TickrTrends' derived news-sentiment signal for TAP is currently mixed, computed from recent coverage.
- TAP Downgraded by Barclays -- Price Target Lowered to $36.00 (gurufocus.com, 2026-10-16)
TickrTrends take: Barclays has reduced its price target for TAP to 36 dollars, representing a downgrade that adds pressure to the stock's near-term performance outlook. Given TickrTrends' current assessment that TAP is undervalued within the Consumer Defensive sector, investors focused on valuation should monitor whether this analyst downgrade reflects genuine fundamental concerns or creates a potential opportunity at lower price levels. The divergence between the analyst action and the valuation verdict suggests watching for additional research updates and earnings data that could clarify which view proves more durable. - TAP Maintained by Citigroup -- Price Target Lowered to $40 (gurufocus.com, 2026-10-14)
TickrTrends take: Citigroup's price target reduction to $40 for TAP occurs within a context where TickrTrends' current analysis suggests the stock trades at undervalued levels. For investors focused on valuation metrics, this analyst action represents a potential calibration point worth monitoring against the broader market assessment that TAP offers value at present trading prices. The Consumer Defensive sector positioning means TAP's valuation dynamics may differ from more cyclical industries, making analyst target adjustments particularly relevant to track for potential shifts in the undervaluation thesis. - In 2021, Dwayne Johnson co-founded ZOA Energy; by 2024, Molson Coors had spent $53 million to raise its stake to 51% (economictimes.indiatimes.com, 2026-10-07)
TickrTrends take: Molson Coors' significant capital deployment into ZOA Energy represents a strategic bet on the energy drink category, a higher-margin segment within the broader beverage market. Given TickrTrends' undervalued designation for TAP, investors focused on valuation should monitor whether this investment generates sufficient returns to justify the capital allocation and whether the energy drink category can sustain growth amid intensifying competition. The Consumer Defensive sector classification suggests TAP's earnings stability should provide a foundation for evaluating whether the company's current valuation reflects adequate compensation for the risks associated with emerging product lines.
More TAP news
- Molson Coors (TAP) Among Most Shorted Consumer Staples Stocks with 17.17% Short Interest (gurufocus.com, 2026-10-02)
- U.S. Ban on Canadian Alcohol Imports Hits Molson Coors (TAP) Amid Market Uncertainty (gurufocus.com, 2026-09-29)
What people are saying
Follow the TAP conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — TickrTrends' derived indicators for TAP show that the stock's sector discount rank has moved from 25 to 33 this week, indicating a relative weakening in its valuation position within the Consumer Defensive sector. Despite this shift in ranking, TAP maintains an undervalued valuation verdict based on the current assessment of TickrTrends' indicators.
- 2026-09-21 — TickrTrends' derived indicators for TAP showed a shift in momentum this week, with the RSI zone moving from neutral to oversold territory. This change reflects increased selling pressure in the stock over the period. The current valuation verdict remains undervalued.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is TAP stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), TAP is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is TAP's TickrTrends verdict?
TAP's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does TAP compare to other Consumer Defensive stocks?
TAP ranks #57 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is TAP overbought or oversold?
TAP's 14-day RSI is in the oversold zone on TickrTrends' latest weekly data.
Does TAP pay a dividend?
Yes. TAP paid $1.91 per share over the last twelve months (4 payments), a 5.15% yield on TickrTrends' last price, and has raised the annual total for 5 consecutive years. The last ex-dividend date was 2026-08-28.
Does TAP usually beat earnings estimates?
Over its last 8 reported quarters TAP beat the consensus estimate 6 times and missed 2 times, by TickrTrends' comparison of reported and estimated EPS.
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