AMZN vs GOOGL: fair value comparison
Amazon.com, Inc. and Alphabet Inc. · Updated 2026-10-19
AMZN currently screens as undervalued while GOOGL screens as overvalued. GOOGL carries the stronger quality grade.
| AMZN | GOOGL | |
|---|---|---|
| Verdict | Undervalued | Overvalued |
| Last price | $262.43 | $351.66 |
| 12-month range | $198.79–$284.02 | $267.47–$402.62 |
| Rank by discount to fair value | #26 of 85 Consumer Cyclical | #19 of 29 Communication Services |
| Quality grade | D | A |
| Leverage | Low | Low |
| Margin trend | Expanding | Expanding |
| Revenue growth | Strong | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | Uptrend |
| 52-week position | The upper-middle quarter | The upper-middle quarter |
Full single-stock breakdowns: AMZN fair value analysis · GOOGL fair value analysis