AMZN vs NKE: fair value comparison
Amazon.com, Inc. and NIKE, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, AMZN currently sits closer to the top of our ranking by discount to fair value. NKE carries the stronger quality grade.
| AMZN | NKE | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $262.43 | $34.71 |
| 12-month range | $198.79–$284.02 | $33.87–$69.11 |
| Rank by discount to fair value | #26 of 85 Consumer Cyclical | #27 of 85 Consumer Cyclical |
| Quality grade | D | C |
| Leverage | Low | Low |
| Margin trend | Expanding | Expanding |
| Revenue growth | Strong | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: AMZN fair value analysis · NKE fair value analysis