NIKE, Inc. (NKE) fair value analysis

Fundamentals (4 quarters) how computed

Market cap

$55.1B

P/E (trailing)

22x

Revenue (TTM)

$45.9B

Net margin

6.7%

EPS (TTM)

$1.56

Gross margin

42.8%

Debt / equity

0.29

Revenue growth (3-yr avg)

-5.4%

Shares outstanding

1.59B

Derived indicators how computed

Quality grade

C →

Margin trend

Expanding

52-week position

The bottom quarter of its range

Technicals how computed

RSI (14-day)

60 · neutral

50-day average

$37.55

200-day average

$47.40

Moving-average state

50-day below 200-day (death cross state); price below both averages

Dividends how computed

Paid, last 12 months

$1.64 per share (4 payments)

Yield on last price

4.72%

Consecutive years of increases

9

Last ex-dividend date

2026-09-01

Last payment date

2026-10-01

Earnings how computed

Last 8 quarters vs consensus

8 beat, 0 missed

Quarter by quarter

2026-08 ▲ beat (+11.6%)
2026-05 ▲ beat (+81.8%)
2026-02 ▲ beat (+25.0%)
2025-11 ▲ beat (+39.5%)
2025-08 ▲ beat (+81.5%)
2025-05 ▲ beat (+16.7%)
2025-02 ▲ beat (+92.9%)
2024-11 ▲ beat (+23.8%)

Analyst consensus how computed

This is not TickrTrends' verdict.

Analyst ratings

10 buy · 26 hold · 6 sell (42 analysts)

Consensus lean

Hold-leaning

Consensus price target

$36.5

Target vs last price

+5.2%

Recent NKE news

TickrTrends' derived news-sentiment signal for NKE is currently mixed, computed from recent coverage.

• NBA Season Kicks Off with Nike's New Footwear Launches, Boosting NKE's Market Presence (gurufocus.com, 2026-10-20)
  TickrTrends take: Nike's new footwear launches timed with the NBA season represent a significant merchandising cycle for the company, which could drive revenue growth in its core athletic footwear business during a key seasonal period. Given TickrTrends' current undervalued assessment, investors focused on valuation metrics should monitor whether these product launches translate into measurable sales increases and margin expansion in upcoming quarterly results. In the Consumer Cyclical sector, seasonal product cycles like this one are particularly important to track, as they often signal whether a company can sustain pricing power and market share in competitive categories.
• Nike Stock Week Ahead: Bull and Bear Case After the Bounce Off Its 52-Week Low (financefeeds.com, 2026-10-18)
  TickrTrends take: Nike has recently bounced off its 52-week low, which creates a relevant backdrop for evaluating its current undervalued status according to TickrTrends. As a Consumer Cyclical company, Nike's valuation metrics warrant attention to whether this bounce reflects fundamental improvement or represents a temporary recovery that could reverse given sector sensitivity to economic conditions. Valuation-focused investors should monitor whether the stock's movement from its lows supports the undervalued assessment or signals changing conditions that could affect the company's relative pricing going forward.
• NIKE Stock: Tripping Over Your Own Shoes (NYSE:NKE) (seekingalpha.com, 2026-10-16)
  TickrTrends take: Nike trades at a valuation the TickrTrends system currently identifies as undervalued within the Consumer Cyclical sector, suggesting the market price may not fully reflect the company's fundamentals. The headline's critical framing around operational challenges creates a tension worth monitoring, as the gap between market perception and valuation metrics could narrow if execution issues prove temporary or resolve. Investors focused on valuation should track whether recent difficulties represent a durable competitive problem or a cyclical headwind that the current stock price already discounts.

More NKE news

• Nike: Why Even An 80% Drawdown Doesn't Make This Iconic Brand A Buy (NYSE:NKE) (seekingalpha.com, 2026-10-08)
• Nike: A Three-Year Revenue Decline Is Signaling Many Structural Issues (NYSE:NKE) (seekingalpha.com, 2026-10-07)
• NIKE Stock: Staying Away In 2027 (NYSE:NKE) (seekingalpha.com, 2026-10-06)

What people are saying

Follow the NKE conversation: Stocktwits · Reddit · X

TickrTrends weekly updates

• 2026-10-19 — Nike's sector discount rank declined this week, moving from 26th to 31st position among Consumer Cyclical stocks. Despite this relative weakening in valuation metrics within its sector, Nike maintains an undervalued assessment at current levels.
• 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
• 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
• 2026-10-10 — NKE's balance sheet leverage band improved from moderate to low over the past week, reflecting a stronger financial position within the Consumer Cyclical sector. The stock's sector discount rank also improved to number 26 from number 31, indicating it is trading at a relatively better valuation compared to its sector peers. With a current valuation verdict of undervalued, these positive shifts in both leverage metrics and relative valuation ranking suggest improving fundamentals.
• 2026-10-06 — NKE's sector discount rank declined significantly this week, falling from number 14 to number 31 among Consumer Cyclical companies. Despite this deterioration in relative valuation positioning, the stock remains classified as undervalued according to TickrTrends' current assessment.
• 2026-09-28 — Nike's technical positioning improved this week as its Relative Strength Index moved from oversold territory into neutral range, suggesting reduced downward momentum. With the stock currently trading at an undervalued valuation according to TickrTrends' derived indicators, the shift away from oversold conditions may reflect stabilizing price action in the Consumer Cyclical sector.
• 2026-09-21 — NKE's relative strength index moved into oversold territory this week, shifting from a neutral zone reading. The stock currently carries an undervalued valuation verdict within the Consumer Cyclical sector.
• 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.

Frequently asked questions

Is NKE stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), NKE is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is NKE's TickrTrends verdict?

NKE's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does NKE compare to other Consumer Cyclical stocks?

NKE ranks #27 of 85 Consumer Cyclical stocks in TickrTrends' coverage by discount to fair value.

Is NKE overbought or oversold?

NKE's 14-day RSI is in neutral territory - neither overbought nor oversold.

Does NKE pay a dividend?

Yes. NKE paid $1.64 per share over the last twelve months (4 payments), a 4.72% yield on TickrTrends' last price, and has raised the annual total for 9 consecutive years. The last ex-dividend date was 2026-09-01.

Does NKE usually beat earnings estimates?

Over its last 8 reported quarters NKE beat the consensus estimate 8 times and missed 0 times, by TickrTrends' comparison of reported and estimated EPS.

What do analysts say about NKE?

Of 42 analysts covering NKE, 10 rate it a buy, 26 a hold and 6 a sell - hold-leaning, with a consensus price target of $36.5 (+5.2% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.

More in Consumer Cyclical

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• PATK — Patrick Industries, Inc.
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• PENN — PENN Entertainment, Inc.
• PHM — PulteGroup, Inc.

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Head-to-head comparisons

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