NIKE, Inc. (NKE) fair value analysis

S&P 500 · Updated 2026-09-07

Nike, Inc. designs, manufactures, and sells athletic footwear, apparel, and equipment for sports and fitness activities. The company operates globally, selling its products in markets across North America, Europe, Asia Pacific, and Latin America through retail stores, online channels, and wholesale partners.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, NKE is trading at more than a 25% discount to estimated fair value.

NKE currently ranks #11 of 88 Consumer Cyclical stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $38.40
Sector: Consumer Cyclical
12-month range: $38.12–$65.39

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: D
Leverage: Moderate
Margin trend: Contracting
Revenue growth: Declining
RSI zone: Neutral
52-week position: The bottom quarter of its range
DCF cross-check: Overvalued

What our data shows for NKE

Our model validated 17 trailing price-to-earnings windows for NKE, built from quarterly earnings records.
Shares are trading in the lower third of their 12-month price range of $38.12–$65.39.
The 14-day relative strength index sits at a neutral 38.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for NKE
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent NKE news

TickrTrends' derived news-sentiment signal for NKE is currently leaning positive, computed from recent coverage.

Has Nike's Stock Bottomed Out? (finance.yahoo.com, 2026-09-07)
TickrTrends take: Nike trades at a valuation level that TickrTrends currently assesses as undervalued within the Consumer Cyclical sector. The question of whether the stock has found a bottom may be particularly relevant for value-focused investors, as significant price declines in cyclical companies can create opportunities when fundamental valuations become disconnected from market prices. Investors monitoring this situation should observe whether operational metrics and consumer demand stabilize, as these factors typically drive reassessment of cyclical stocks trading below their intrinsic value.
NKE Looks 47.4% Undervalued on GF Value™ Amid Dividend Sustainability Concerns (gurufocus.com, 2026-09-07)
TickrTrends take: Nike trades in the Consumer Cyclical sector where valuation metrics carry particular weight given the sensitivity of discretionary spending to economic cycles. The GF Value assessment indicating undervaluation aligns with TickrTrends' current undervalued designation, suggesting the stock price may not fully reflect fundamental value according to multiple analytical frameworks. Investors focused on valuation should monitor dividend policy closely, as sustainability concerns could affect both the income component of returns and management's confidence in future cash generation.

What people are saying

Follow the NKE conversation: Stocktwits · Reddit · X

TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — Nike's valuation status shifted this week as TickrTrends' DCF cross-check band moved to indicate overvalued territory, contrasting with the absence of a reading in the previous week. Despite this change in the DCF metric, Nike remains classified as undervalued according to the current overall valuation verdict. The divergence between the DCF indicator and the broader undervalued assessment suggests mixed signals in the company's valuation metrics.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is NKE stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), NKE is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is NKE's TickrTrends verdict?

NKE's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does NKE compare to other Consumer Cyclical stocks?

NKE ranks #11 of 88 Consumer Cyclical stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is NKE overbought or oversold?

NKE's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Cyclical fair-value coverage →

Head-to-head comparisons

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