AMZN vs SHOP: fair value comparison
Amazon.com, Inc. and Shopify Inc. · Updated 2026-10-19
AMZN currently screens as undervalued while SHOP screens as overvalued. SHOP carries the stronger quality grade.
| AMZN | SHOP | |
|---|---|---|
| Verdict | Undervalued | Overvalued |
| Last price | $262.43 | $169.52 |
| 12-month range | $198.79–$284.02 | $95.40–$179.22 |
| Rank by discount to fair value | #26 of 85 Consumer Cyclical | #178 of 181 Technology |
| Quality grade | D | A |
| Leverage | Low | Low |
| Margin trend | Expanding | Contracting |
| Revenue growth | Strong | High |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | Uptrend |
| 52-week position | The upper-middle quarter | The top quarter |
Full single-stock breakdowns: AMZN fair value analysis · SHOP fair value analysis