BF-B vs KDP: fair value comparison
Brown-Forman Corporation and Keurig Dr Pepper Inc. · Updated 2026-09-07
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, BF-B currently sits closer to the top of our discount ranking. BF-B carries the stronger quality grade.
| BF-B | KDP | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $26.73 | $32.59 |
| 12-month range | $25.16–$29.72 | $25.69–$31.89 |
| Sector rank | #14 of 64 Consumer Defensive | #19 of 64 Consumer Defensive |
| Quality grade | C | D |
| Momentum grade | — | B |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | Contracting |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Uptrend |
| DCF cross-check | Undervalued | Overvalued |
| 52-week position | The lower-middle quarter | The top quarter |
Full single-stock breakdowns: BF-B fair value analysis · KDP fair value analysis