BKNG vs DECK: fair value comparison
Booking Holdings Inc. and Deckers Outdoor Corporation · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Cyclical, DECK currently sits closer to the top of our ranking by discount to fair value.
| BKNG | DECK | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $160.34 | $82.89 |
| 12-month range | $154.13–$219.68 | $77.51–$120.94 |
| Rank by discount to fair value | #15 of 85 Consumer Cyclical | #10 of 85 Consumer Cyclical |
| Quality grade | B | B |
| Leverage | Low | Low |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: BKNG fair value analysis · DECK fair value analysis