Booking Holdings Inc. (BKNG) fair value analysis
Nasdaq · Updated 2026-09-07
Booking Holdings Inc. operates online travel agencies and related services that enable consumers to book accommodations, flights, rental cars, and other travel experiences. The company serves customers across numerous countries worldwide through its various travel platforms and websites.
Valuation status
Awaiting full valuationBKNG does not yet have sufficient validated earnings history for a full Forward Fair Value verdict under our standards — we require at least six validated trailing price-to-earnings windows before publishing one. TickrTrends re-evaluates every covered stock weekly; a verdict publishes automatically once enough validated history accumulates.
- Last price
- $193.29
- Sector
- Consumer Cyclical
- 12-month range
- $168.83–$5,323.20
Derived indicators
Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.
- Quality grade
- B
- Leverage
- Low
- Margin trend
- Stable
- Revenue growth
- Modest
- RSI zone
- Neutral
- 50/200-day trend
- Mixed
- 52-week position
- The bottom quarter of its range
- DCF cross-check
- Overvalued
What our data shows for BKNG
- Shares are trading in the lower third of their 12-month price range of $168.83–$5,323.20.
- The 14-day relative strength index sits at a neutral 38.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for BKNG
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
How Forward Fair Value works
TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.
Recent BKNG news
TickrTrends' derived news-sentiment signal for BKNG is currently leaning positive, computed from recent coverage.
- Rosenblatt Sees Booking (BKNG) as the Best-Positioned Online Travel Agency Despite Challenges (insidermonkey.com, 2026-09-01)
TickrTrends take: Booking Holdings operates in the Consumer Cyclical sector, where valuation becomes particularly important given the economic sensitivity of travel spending. Rosenblatt's assessment that BKNG is the best-positioned online travel agency among its peers provides a competitive quality perspective, though TickrTrends currently awaits a full valuation determination for the stock. Investors focused on valuation metrics should monitor how BKNG's market leadership translates into pricing relative to fundamentals, particularly as economic conditions affect discretionary travel spending.
What people are saying
Follow the BKNG conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-06 — BKNG has experienced notable shifts in its technical indicators this week. The 50/200-day trend state has moved from uptrend to mixed, suggesting a loss of directional clarity in the intermediate timeframe, while momentum has shifted from the D category to none, indicating a neutral momentum environment. The valuation assessment for BKNG remains in an awaiting full valuation status.
- 2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.
Frequently asked questions
Is BKNG stock undervalued?
BKNG does not yet have sufficient validated earnings history for a full Forward Fair Value verdict under TickrTrends' standards; it is re-evaluated every week.
What is BKNG's TickrTrends verdict?
BKNG is currently marked 'Awaiting full valuation' - a verdict publishes automatically once at least six validated trailing P/E windows accumulate.
Is BKNG overbought or oversold?
BKNG's 14-day RSI is in neutral territory - neither overbought nor oversold.