CHD vs PG: fair value comparison
Church & Dwight Co., Inc. and The Procter & Gamble Company · Updated 2026-09-07
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, CHD currently sits closer to the top of our discount ranking.
| CHD | PG | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $98.55 | $146.44 |
| 12-month range | $82.64–$103.95 | $140.28–$163.51 |
| Sector rank | #23 of 64 Consumer Defensive | #24 of 64 Consumer Defensive |
| Quality grade | C | C |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The upper-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: CHD fair value analysis · PG fair value analysis