The Procter & Gamble Company (PG) fair value analysis

S&P 500 · Updated 2026-09-07

The Procter & Gamble Company manufactures and sells a wide range of consumer products including household cleaning supplies, personal care items, health products, and pet care goods. The company operates globally across numerous countries and markets these products under various established brand names.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, PG is trading at a 10–25% discount to estimated fair value.

PG currently ranks #24 of 64 Consumer Defensive stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $146.44
Sector: Consumer Defensive
12-month range: $140.28–$163.51

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: C
Leverage: Moderate
Margin trend: Stable
Revenue growth: Modest
RSI zone: Neutral
52-week position: The lower-middle quarter of its range
DCF cross-check: Overvalued

What our data shows for PG

Our model validated 17 trailing price-to-earnings windows for PG, built from quarterly earnings records.
Shares are trading in the lower third of their 12-month price range of $140.28–$163.51.
The 14-day relative strength index sits at a neutral 51.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for PG
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent PG news

TickrTrends' derived news-sentiment signal for PG is currently leaning positive, computed from recent coverage.

Jim Cramer Discusses Procter & Gamble (PG) Valuation and Growth (insidermonkey.com, 2026-09-07)
TickrTrends take: Procter & Gamble operates in the Consumer Defensive sector, which typically attracts investors seeking stable cash flows and dividend payments rather than aggressive growth. TickrTrends currently marks PG as undervalued, suggesting the market may not be fully pricing in the company's fundamental value relative to its peers in consumer staples. For valuation-focused investors, monitoring how the company's earnings growth trends and dividend sustainability evolve will be important to assess whether the undervaluation thesis holds over time.
Procter & Gamble: A Dividend King Facing A New Consumer Reality (NYSE:PG) (seekingalpha.com, 2026-09-07)
TickrTrends take: Procter & Gamble's position as a Dividend King indicates a company with a long history of consistent shareholder returns, which typically supports stable valuations in the Consumer Defensive sector. TickrTrends currently identifies PG as undervalued, suggesting the market may not be fully pricing in the company's defensive characteristics and dividend strength relative to sector peers. Investors focused on valuation should monitor how the company navigates shifting consumer preferences and whether management can maintain its dividend growth trajectory while adapting to changing market conditions, as these factors will be critical to justifying any valuation premium.
Here's How Many Shares of Procter & Gamble You'd Need for $15,000 in Yearly Dividends (finance.yahoo.com, 2026-09-05)
TickrTrends take: Procter & Gamble's dividend-paying capacity reflects the cash generation typical of established Consumer Defensive companies, where stable earnings support consistent shareholder returns. TickrTrends' undervalued designation suggests the market may not be fully pricing in the reliability of these dividend streams relative to the company's fundamentals. Investors focused on valuation should monitor whether PG's stock price adjusts upward to better reflect its dividend sustainability and sector-leading competitive position.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is PG stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), PG is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is PG's TickrTrends verdict?

PG's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does PG compare to other Consumer Defensive stocks?

PG ranks #24 of 64 Consumer Defensive stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is PG overbought or oversold?

PG's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Consumer Defensive fair-value coverage →

Head-to-head comparisons

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