The Procter & Gamble Company (PG) fair value analysis
S&P 500 · Updated 2026-10-19
PG price how computed
Forward Fair Value verdict
UndervaluedPG is trading at a 10–25% discount to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $151.23
- Sector
- Consumer Defensive
- 12-month range
- $138.04–$167.20
- Market cap
- $351B
- From 52-week high
- -9.6%
- Shares outstanding
- 2.32B
- Rank in Consumer Defensive by discount to fair value
- #29 of 61
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
The Procter & Gamble Company manufactures and sells a wide range of consumer products including household cleaning supplies, personal care items, health products, and pet care goods. The company operates globally across numerous countries and markets these products under various established brand names.
PG currently ranks #29 of 61 Consumer Defensive stocks by discount to fair value. It has screened as Undervalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $351B
- P/E (trailing)
- 22x
- Revenue (TTM)
- $87B
- Net margin
- 18.4%
- EPS (TTM)
- $6.89
- Gross margin
- 48.5%
- Debt / equity
- 0.64
- Revenue growth (3-yr avg)
- -1.0%
- Shares outstanding
- 2.32B
Derived indicators how computed
- Quality grade
- D
- Margin trend
- Stable
- 52-week position
- The lower-middle quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 72 · overbought
- 50-day average
- $146.87
- 200-day average
- $148.03
- Moving-average state
- 50-day below 200-day (death cross state); price between the averages
Dividends how computed
- Paid, last 12 months
- $4.32 per share (4 payments)
- Yield on last price
- 2.86%
- Consecutive years of increases
- 20
- Last ex-dividend date
- 2026-10-23
- Last payment date
- 2026-11-16
Earnings how computed
- Last 8 quarters vs consensus
- 8 beat, 0 missed
- Quarter by quarter
- 2026-06 ▲ beat (+1.4%)
2026-03 ▲ beat (+1.9%)
2025-12 ▲ beat (+1.1%)
2025-09 ▲ beat (+4.7%)
2025-06 ▲ beat (+4.2%)
2025-03 ▲ beat (+0.7%)
2024-12 ▲ beat (+1.1%)
2024-09 ▲ beat (+1.6%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 13 buy · 12 hold · 0 sell (25 analysts)
- Consensus lean
- Buy-leaning
- Consensus price target
- $162
- Target vs last price
- +7.1%
What our data shows for PG
- Our model validated 17 trailing price-to-earnings windows for PG, built from quarterly earnings records.
- Shares are trading in the middle of their 12-month price range of $138.04–$167.20.
- The 14-day relative strength index sits at an overbought 72.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for PG
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent PG news
TickrTrends' derived news-sentiment signal for PG is currently leaning positive, computed from recent coverage.
- Procter & Gamble: A Business To Hold Forever (NYSE:PG) (seekingalpha.com, 2026-10-09)
TickrTrends take: Procter & Gamble's characterization as a forever hold reflects its positioning as a stable, defensive business within the consumer staples sector, which aligns with TickrTrends' current undervalued assessment. For valuation-focused readers, the key consideration is whether PG's current price reflects the durability and consistency that typically justify long-term holding periods for quality consumer defensive companies. Monitoring how the market prices PG relative to its historical valuations will indicate whether this undervalued status represents a genuine opportunity or if sentiment shifts as macroeconomic conditions evolve. - Would You Buy P&G at this Valuation? (insidermonkey.com, 2026-10-01)
TickrTrends take: Procter & Gamble currently trades at a valuation that TickrTrends identifies as undervalued within the Consumer Defensive sector, suggesting the market may be pricing the company below its intrinsic worth. For valuation-focused investors, monitoring whether the company's earnings growth and cash flow generation can sustain or narrow this valuation gap is essential, as consumer defensive stocks typically attract investors seeking stable, defensive characteristics. The key metric to track is whether PG's operational performance validates this undervalued assessment or if external factors create headwinds that might justify the current pricing. - Jim Cramer on Procter & Gamble (PG): “They Don’t Have the Growth That I Want” (insidermonkey.com, 2026-09-15)
TickrTrends take: Jim Cramer's growth concerns about Procter & Gamble reflect a common tension between valuation metrics and operational performance expectations. TickrTrends' undervalued assessment suggests the market may be pricing in slower growth expectations, creating a potential disconnect between current valuation levels and investor sentiment about the company's expansion prospects. Investors focused on valuation should monitor whether PG's actual revenue and earnings growth rates justify the current discount relative to sector peers, particularly given that the Consumer Defensive sector typically features companies with mature business models.
What people are saying
Follow the PG conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — # PG Summary TickrTrends' derived indicators for PG shifted this week, with the relative strength index moving from neutral territory into overbought zone. The stock maintains an undervalued verdict according to current valuation assessments. This technical movement suggests heightened upward momentum in the Consumer Defensive sector holding.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is PG stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), PG is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is PG's TickrTrends verdict?
PG's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does PG compare to other Consumer Defensive stocks?
PG ranks #29 of 61 Consumer Defensive stocks in TickrTrends' coverage by discount to fair value.
Is PG overbought or oversold?
PG's 14-day RSI is in the overbought zone on TickrTrends' latest weekly data.
Does PG pay a dividend?
Yes. PG paid $4.32 per share over the last twelve months (4 payments), a 2.86% yield on TickrTrends' last price, and has raised the annual total for 20 consecutive years. The last ex-dividend date was 2026-10-23.
Does PG usually beat earnings estimates?
Over its last 8 reported quarters PG beat the consensus estimate 8 times and missed 0 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about PG?
Of 25 analysts covering PG, 13 rate it a buy, 12 a hold and 0 a sell - buy-leaning, with a consensus price target of $162 (+7.1% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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