KR vs PG: fair value comparison
The Kroger Co. and The Procter & Gamble Company · Updated 2026-10-19
KR currently screens as fairly valued while PG screens as undervalued. Within Consumer Defensive, PG currently sits closer to the top of our ranking by discount to fair value. PG carries the stronger quality grade.
| KR | PG | |
|---|---|---|
| Verdict | Fairly valued | Undervalued |
| Last price | $61.64 | $151.23 |
| 12-month range | $55.53–$75.60 | $138.04–$167.20 |
| Rank by discount to fair value | #34 of 61 Consumer Defensive | #29 of 61 Consumer Defensive |
| Quality grade | F | D |
| Leverage | High | Moderate |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Overbought |
| DCF cross-check | Overvalued | Overvalued |
| 52-week position | The lower-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: KR fair value analysis · PG fair value analysis