CL vs HSY: fair value comparison
Colgate-Palmolive Company and The Hershey Company · Updated 2026-09-12
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, HSY currently sits closer to the top of our discount ranking. CL carries the stronger quality grade.
| CL | HSY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $86.80 | $173.32 |
| 12-month range | $74.98–$97.30 | $161.07–$235.69 |
| Sector rank | #33 of 65 Consumer Defensive | #30 of 65 Consumer Defensive |
| Quality grade | C | D |
| Leverage | High | Moderate |
| Margin trend | Stable | Contracting |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Undervalued | Undervalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: CL fair value analysis · HSY fair value analysis