COCO vs COST: fair value comparison
The Vita Coco Company, Inc. and Costco Wholesale Corporation · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, COST currently sits closer to the top of our ranking by discount to fair value. COCO carries the stronger quality grade.
| COCO | COST | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $58.69 | $946.92 |
| 12-month range | $39.66–$84.02 | $850.00–$1,094.32 |
| Rank by discount to fair value | #21 of 61 Consumer Defensive | #19 of 61 Consumer Defensive |
| Quality grade | A | C |
| Momentum grade | — | A |
| Leverage | Low | Low |
| Margin trend | Expanding | Expanding |
| Revenue growth | Strong | Strong |
| RSI zone | Neutral | Overbought |
| 50/200-day trend | Downtrend | Mixed |
| DCF cross-check | Overvalued | — |
| 52-week position | The lower-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: COCO fair value analysis · COST fair value analysis