EL vs GO: fair value comparison
The Estée Lauder Companies Inc. and Grocery Outlet Holding Corp. · Updated 2026-09-07
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, GO currently sits closer to the top of our discount ranking.
| EL | GO | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $103.86 | $9.75 |
| 12-month range | $70.71–$118.76 | $6.89–$16.20 |
| Sector rank | #9 of 64 Consumer Defensive | #5 of 64 Consumer Defensive |
| Quality grade | F | F |
| Momentum grade | A | A |
| Leverage | High | High |
| Margin trend | Expanding | Stable |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Overbought |
| 50/200-day trend | — | Mixed |
| 52-week position | The upper-middle quarter | The lower-middle quarter |
Full single-stock breakdowns: EL fair value analysis · GO fair value analysis