FFIN vs KEY: fair value comparison
First Financial Bankshares, Inc. and KeyCorp · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Financial Services, FFIN currently sits closer to the top of our ranking by discount to fair value. FFIN carries the stronger quality grade.
| FFIN | KEY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $30.47 | $19.97 |
| 12-month range | $28.59–$36.50 | $17.12–$23.99 |
| Rank by discount to fair value | #24 of 167 Financial Services | #29 of 167 Financial Services |
| Quality grade | B | F |
| Leverage | Low | Moderate |
| Margin trend | Expanding | Expanding |
| Revenue growth | Strong | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| 52-week position | The bottom quarter | The lower-middle quarter |
Full single-stock breakdowns: FFIN fair value analysis · KEY fair value analysis