GO vs HSY: fair value comparison
Grocery Outlet Holding Corp. and The Hershey Company · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, HSY currently sits closer to the top of our ranking by discount to fair value. HSY carries the stronger quality grade.
| GO | HSY | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $12.87 | $162.74 |
| 12-month range | $5.79–$15.14 | $157.61–$236.28 |
| Rank by discount to fair value | #55 of 61 Consumer Defensive | #14 of 61 Consumer Defensive |
| Quality grade | F | D |
| Momentum grade | A | — |
| Leverage | High | Moderate |
| Margin trend | Stable | Contracting |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: GO fair value analysis · HSY fair value analysis