HNST vs SJM: fair value comparison
The Honest Company, Inc. and The J. M. Smucker Company · Updated 2026-10-19
Both currently screen as overvalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, SJM currently sits closer to the top of our ranking by discount to fair value. HNST carries the stronger quality grade.
| HNST | SJM | |
|---|---|---|
| Verdict | Overvalued | Overvalued |
| Last price | $5.00 | $119.83 |
| 12-month range | $2.10–$5.95 | $89.53–$132.34 |
| Rank by discount to fair value | #48 of 61 Consumer Defensive | #41 of 61 Consumer Defensive |
| Quality grade | B | D |
| Leverage | Low | Moderate |
| Margin trend | Contracting | Expanding |
| Revenue growth | Declining | Modest |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Mixed | — |
| DCF cross-check | — | Overvalued |
| 52-week position | The top quarter | The upper-middle quarter |
Full single-stock breakdowns: HNST fair value analysis · SJM fair value analysis