HNST vs VITL: fair value comparison
The Honest Company, Inc. and Vital Farms, Inc. · Updated 2026-09-12
Both currently screen as overvalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, VITL currently sits closer to the top of our discount ranking. HNST carries the stronger quality grade.
| HNST | VITL | |
|---|---|---|
| Verdict | Overvalued | Overvalued |
| Last price | $5.63 | $10.21 |
| 12-month range | $2.50–$5.63 | $10.07–$40.66 |
| Sector rank | #63 of 65 Consumer Defensive | #61 of 65 Consumer Defensive |
| Quality grade | B | F |
| Leverage | Low | Low |
| Margin trend | Contracting | Contracting |
| Revenue growth | Declining | Strong |
| RSI zone | Neutral | Oversold |
| 50/200-day trend | Uptrend | Downtrend |
| DCF cross-check | Overvalued | — |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: HNST fair value analysis · VITL fair value analysis