HSY vs SFM: fair value comparison
The Hershey Company and Sprouts Farmers Market, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, SFM currently sits closer to the top of our ranking by discount to fair value. HSY carries the stronger quality grade.
| HSY | SFM | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $162.74 | $65.20 |
| 12-month range | $157.61–$236.28 | $62.49–$106.80 |
| Rank by discount to fair value | #14 of 61 Consumer Defensive | #12 of 61 Consumer Defensive |
| Quality grade | D | F |
| Leverage | Moderate | Moderate |
| Margin trend | Contracting | Stable |
| Revenue growth | Declining | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Downtrend |
| DCF cross-check | Overvalued | Undervalued |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: HSY fair value analysis · SFM fair value analysis