KDP vs SFM: fair value comparison
Keurig Dr Pepper Inc. and Sprouts Farmers Market, Inc. · Updated 2026-10-19
Both currently screen as undervalued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, KDP currently sits closer to the top of our ranking by discount to fair value. KDP carries the stronger quality grade.
| KDP | SFM | |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Last price | $31.76 | $65.20 |
| 12-month range | $25.31–$34.62 | $62.49–$106.80 |
| Rank by discount to fair value | #11 of 61 Consumer Defensive | #12 of 61 Consumer Defensive |
| Quality grade | C | F |
| Momentum grade | A | — |
| Leverage | Moderate | Moderate |
| Margin trend | Contracting | Stable |
| Revenue growth | High | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | Uptrend | Downtrend |
| DCF cross-check | — | Undervalued |
| 52-week position | The upper-middle quarter | The bottom quarter |
Full single-stock breakdowns: KDP fair value analysis · SFM fair value analysis