KHC vs VITL: fair value comparison
The Kraft Heinz Company and Vital Farms, Inc. · Updated 2026-10-19
KHC currently screens as fairly valued while VITL screens as overvalued. Within Consumer Defensive, VITL currently sits closer to the top of our ranking by discount to fair value. KHC carries the stronger quality grade.
| KHC | VITL | |
|---|---|---|
| Verdict | Fairly valued | Overvalued |
| Last price | $22.27 | $8.40 |
| 12-month range | $21.21–$27.62 | $8.28–$38.38 |
| Rank by discount to fair value | #59 of 61 Consumer Defensive | #40 of 61 Consumer Defensive |
| Quality grade | D | F |
| Leverage | Moderate | Low |
| Margin trend | Contracting | Contracting |
| Revenue growth | Declining | Strong |
| RSI zone | Neutral | Oversold |
| 50/200-day trend | Mixed | Downtrend |
| DCF cross-check | Undervalued | — |
| 52-week position | The bottom quarter | The bottom quarter |
Full single-stock breakdowns: KHC fair value analysis · VITL fair value analysis