KO vs KR: fair value comparison
The Coca-Cola Company and The Kroger Co. · Updated 2026-09-12
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, KR currently sits closer to the top of our discount ranking. KO carries the stronger quality grade.
| KO | KR | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $88.29 | $58.49 |
| 12-month range | $67.97–$88.00 | $57.74–$70.54 |
| Sector rank | #50 of 65 Consumer Defensive | #46 of 65 Consumer Defensive |
| Quality grade | C | F |
| Leverage | Moderate | High |
| Margin trend | Stable | Stable |
| Revenue growth | Modest | Declining |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Fairly Valued | — |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: KO fair value analysis · KR fair value analysis