KO vs PM: fair value comparison
The Coca-Cola Company and Philip Morris International Inc. · Updated 2026-09-12
KO currently screens as fairly valued while PM screens as overvalued. Within Consumer Defensive, KO currently sits closer to the top of our discount ranking. PM carries the stronger quality grade.
| KO | PM | |
|---|---|---|
| Verdict | Fairly valued | Overvalued |
| Last price | $88.29 | $191.06 |
| 12-month range | $67.97–$88.00 | $144.33–$190.82 |
| Sector rank | #50 of 65 Consumer Defensive | #55 of 65 Consumer Defensive |
| Quality grade | C | B |
| Leverage | Moderate | Low |
| Margin trend | Stable | Expanding |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Fairly Valued | Fairly Valued |
| 52-week position | The top quarter | The top quarter |
Full single-stock breakdowns: KO fair value analysis · PM fair value analysis