KO vs SJM: fair value comparison
The Coca-Cola Company and The J. M. Smucker Company · Updated 2026-09-12
KO currently screens as fairly valued while SJM screens as overvalued. Within Consumer Defensive, KO currently sits closer to the top of our discount ranking. KO carries the stronger quality grade.
| KO | SJM | |
|---|---|---|
| Verdict | Fairly valued | Overvalued |
| Last price | $88.29 | $121.14 |
| 12-month range | $67.97–$88.00 | $95.49–$131.42 |
| Sector rank | #50 of 65 Consumer Defensive | #53 of 65 Consumer Defensive |
| Quality grade | C | D |
| Leverage | Moderate | Moderate |
| Margin trend | Stable | Expanding |
| Revenue growth | Modest | Modest |
| RSI zone | Neutral | Neutral |
| DCF cross-check | Fairly Valued | Undervalued |
| 52-week position | The top quarter | The upper-middle quarter |
Full single-stock breakdowns: KO fair value analysis · SJM fair value analysis