KO vs VITL: fair value comparison
The Coca-Cola Company and Vital Farms, Inc. · Updated 2026-10-19
KO currently screens as fairly valued while VITL screens as overvalued. Within Consumer Defensive, KO currently sits closer to the top of our ranking by discount to fair value. KO carries the stronger quality grade.
| KO | VITL | |
|---|---|---|
| Verdict | Fairly valued | Overvalued |
| Last price | $88.05 | $8.40 |
| 12-month range | $67.54–$93.90 | $8.28–$38.38 |
| Rank by discount to fair value | #39 of 61 Consumer Defensive | #40 of 61 Consumer Defensive |
| Quality grade | C | F |
| Leverage | Moderate | Low |
| Margin trend | Stable | Contracting |
| Revenue growth | Modest | Strong |
| RSI zone | Overbought | Oversold |
| 50/200-day trend | — | Downtrend |
| 52-week position | The top quarter | The bottom quarter |
Full single-stock breakdowns: KO fair value analysis · VITL fair value analysis