KR vs SFM: fair value comparison
The Kroger Co. and Sprouts Farmers Market, Inc. · Updated 2026-09-12
Both currently screen as fairly valued on TickrTrends' Forward Fair Value model. Within Consumer Defensive, SFM currently sits closer to the top of our discount ranking.
| KR | SFM | |
|---|---|---|
| Verdict | Fairly valued | Fairly valued |
| Last price | $58.49 | $80.81 |
| 12-month range | $57.74–$70.54 | $69.59–$107.16 |
| Sector rank | #46 of 65 Consumer Defensive | #42 of 65 Consumer Defensive |
| Quality grade | F | F |
| Leverage | High | Moderate |
| Margin trend | Stable | Stable |
| Revenue growth | Declining | Strong |
| RSI zone | Neutral | Neutral |
| 50/200-day trend | — | Uptrend |
| DCF cross-check | — | Fairly Valued |
| 52-week position | The bottom quarter | The lower-middle quarter |
Full single-stock breakdowns: KR fair value analysis · SFM fair value analysis