Sonos, Inc. (SONO) fair value analysis
Nasdaq · Updated 2026-10-19
SONO price how computed
Forward Fair Value verdict
UndervaluedSONO is trading at more than a 25% discount to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $17.34
- Sector
- Technology
- 12-month range
- $12.70–$19.16
- Market cap
- $2.05B
- From 52-week high
- -9.5%
- Shares outstanding
- 118M
- Rank in Technology by discount to fair value
- #174 of 181
Last price is our stored weekly price from 2026-10-16, older than the 2026-10-19 run that built this page; the chart runs through 2026-10-16.
Sonos, Inc. manufactures and sells premium wireless speakers and audio systems designed for home use, including both standalone speakers and integrated sound systems for whole-home audio. The company operates globally with a presence in North America, Europe, and other international markets.
SONO currently ranks #174 of 181 Technology stocks by discount to fair value. It has screened as Undervalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $2.05B
- P/E (trailing)
- 20x
- Revenue (TTM)
- $1.49B
- Net margin
- -2.5%
- EPS (TTM)
- $0.85
- Gross margin
- 50.4%
- Debt / equity
- 0.12
- Revenue growth (3-yr avg)
- 7.7%
- Shares outstanding
- 118M
Derived indicators how computed
- Quality grade
- C
- Margin trend
- Expanding
- 52-week position
- The upper-middle quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 59 · neutral
- 50-day average
- $16.32
- 200-day average
- $15.25
- Moving-average state
- 50-day above 200-day (golden cross state); price above both averages
Earnings how computed
- Next earnings report
- 2026-11-04
- Last 8 quarters vs consensus
- 4 beat, 3 missed
- Quarter by quarter
- 2026-06 ▲ beat (+180.0%)
2026-03 ▼ miss (-300.0%)
2025-12 ▲ beat (+36.8%)
2025-09 ▼ miss (-42.9%)
2025-06 ▲ beat (+26.7%)
2025-03 ▼ miss (-28.6%)
2024-12 ▲ beat (+113.3%)
2024-09 ▬ met (0.0%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 3 buy · 1 hold · 0 sell (4 analysts)
- Consensus lean
- Buy-leaning
- Consensus price target
- $18.6
- Target vs last price
- +7.3%
What our data shows for SONO
- Our model validated 17 trailing price-to-earnings windows for SONO, built from quarterly earnings records.
- Shares are trading in the upper third of their 12-month price range of $12.70–$19.16.
- The 14-day relative strength index sits at a neutral 59.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for SONO
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent SONO news
TickrTrends' derived news-sentiment signal for SONO is currently leaning positive, computed from recent coverage.
- Sonos Inc (SONO) Stock Up 4.3% but GF Value Says Overvalued -- GF Score: 60/100 (gurufocus.com, 2026-09-25)
TickrTrends take: Sonos Inc operates in the Technology sector where valuation metrics drive investor decision-making. TickrTrends currently identifies SONO as undervalued, which creates a notable divergence with the GF Value assessment referenced in the headline. A valuation-focused reader should monitor how these competing assessments resolve, particularly watching whether SONO's fundamentals strengthen enough to justify either the undervalued or overvalued positioning. - Sonos Inc (SONO) Stock Down 3.3% but Still Overvalued -- GF Score: 60/100 (gurufocus.com, 2026-09-19)
TickrTrends take: Sonos Inc trades in the Technology sector where TickrTrends currently identifies it as undervalued, which contrasts with the recent assessment suggesting the stock remains overvalued despite its recent decline. The GF Score of 60 out of 100 indicates moderate quality fundamentals, suggesting investors focused on valuation should monitor whether ongoing price pressure moves the stock closer to its intrinsic value or if operational metrics need improvement to justify current valuations. For a valuation-conscious investor, the tension between these assessments underscores the importance of tracking whether SONO's fundamentals strengthen to support its present valuation level. - Sonos Inc (SONO) Shares Surge 3.0% -- What GF Score of 60 Tells Investors (gurufocus.com, 2026-09-18)
TickrTrends take: Sonos Inc shares recently experienced a 3 percent increase in trading activity. The company's GF Score of 60 places it in a middle range for fundamental quality metrics, suggesting moderate strength in operational and financial indicators. Given TickrTrends' current undervalued assessment for the Technology sector stock, investors focused on valuation should monitor whether the company's fundamentals can sustain or improve from this score level to justify potential upside from current pricing.
What people are saying
Follow the SONO conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — TickrTrends' derived indicators for SONO in the Technology sector shifted this week, with momentum declining from A to none, indicating a loss of positive price momentum. The company's sector discount rank moved from 59 to 67, meaning it now ranks lower among Technology stocks by valuation discount relative to peers. Despite these downward indicator movements, SONO maintains an undervalued valuation verdict.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — TickrTrends' derived indicators for SONO show mixed movement this week. The quality grade declined from B to C, while the sector discount rank improved from number 67 to number 62. Despite the quality grade downgrade, the stock maintains an Undervalued verdict according to current valuation metrics.
- 2026-10-05 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — SONO's technical position improved this week as its 50/200-day trend state shifted from mixed to uptrend, while momentum indicators advanced from none to A. The stock's sector discount rank moved from 44 to 71, indicating a reduction in its relative valuation advantage compared to other technology companies. TickrTrends currently assesses SONO as undervalued.
- 2026-09-21 — SONO's 50/200-day trend state shifted from downtrend to mixed this week, indicating a potential stabilization in its recent price momentum. The stock remains classified as undervalued within the Technology sector according to TickrTrends' derived indicators.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is SONO stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), SONO is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.
What is SONO's TickrTrends verdict?
SONO's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.
How does SONO compare to other Technology stocks?
SONO ranks #174 of 181 Technology stocks in TickrTrends' coverage by discount to fair value.
Is SONO overbought or oversold?
SONO's 14-day RSI is in neutral territory - neither overbought nor oversold.
When does SONO report earnings next?
SONO's next earnings report is scheduled for 2026-11-04, per the published earnings calendar.
Does SONO usually beat earnings estimates?
Over its last 8 reported quarters SONO beat the consensus estimate 4 times and missed 3 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about SONO?
Of 4 analysts covering SONO, 3 rate it a buy, 1 a hold and 0 a sell - buy-leaning, with a consensus price target of $18.6 (+7.3% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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