Sonos, Inc. (SONO) fair value analysis

Nasdaq · Updated 2026-09-07

Sonos, Inc. manufactures and sells premium wireless speakers and audio systems designed for home use, including both standalone speakers and integrated sound systems for whole-home audio. The company operates globally with a presence in North America, Europe, and other international markets.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, SONO is trading at more than a 25% discount to estimated fair value.

SONO currently ranks #50 of 199 Technology stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $15.77
Sector: Technology
12-month range: $13.40–$18.55

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: D
Leverage: Low
RSI zone: Neutral
50/200-day trend: Mixed
52-week position: The lower-middle quarter of its range

What our data shows for SONO

Our model validated 17 trailing price-to-earnings windows for SONO, built from quarterly earnings records.
Shares are trading in the middle of their 12-month price range of $13.40–$18.55.
The 14-day relative strength index sits at a neutral 47.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for SONO
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent SONO news

TickrTrends' derived news-sentiment signal for SONO is currently leaning positive, computed from recent coverage.

Sonos Inc (SONO) Shares Fall 5.0% -- GF Value Says Still Overvalued (gurufocus.com, 2026-09-05)
TickrTrends take: Sonos shares declined recently, yet TickrTrends maintains an Undervalued assessment for the Technology sector company, creating a divergence worth monitoring between near-term price action and the platform's longer-term valuation analysis. The GF Value indicator's continued Overvalued characterization suggests investors should track which analytical framework proves more predictive as the stock stabilizes. For those focused on valuation metrics, this disagreement between different assessment models indicates the need to examine Sonos's fundamental financial trends rather than react to single-day movements.
Sonos Inc (SONO) Shares Surge 5.5% -- What GF Score of 61 Tells Investors (gurufocus.com, 2026-09-03)
TickrTrends take: Sonos Inc shares recently experienced a notable intragrade movement upward, reflecting investor interest in the company despite a moderate GF Score assessment. TickrTrends currently identifies SONO as undervalued within the Technology sector, suggesting the recent price action may align with valuation metrics that indicate room for appreciation. Investors monitoring valuation dynamics should observe whether this momentum sustains and whether it reflects genuine improvement in the company's fundamental value proposition relative to current market pricing.
SONO Looks 3.9% Overvalued on GF Value™ as It Launches Sonos 27 OS and New Flagship Products (gurufocus.com, 2026-09-01)
TickrTrends take: Sonos trades at a significant disconnect between different valuation frameworks, with GF Value suggesting overvaluation while TickrTrends indicates undervaluation. This divergence in a technology company warrants attention from investors focused on valuation metrics, as the launch of new products and operating system updates represent operational developments that could influence how different models assess fair value. Investors monitoring SONO's valuation should track whether product momentum and market reception help reconcile these competing assessments or whether the valuation gap persists.

What people are saying

Follow the SONO conversation: Stocktwits · Reddit · X

TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — No material change this week: the verdict, bands and grades all held steady.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is SONO stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), SONO is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is SONO's TickrTrends verdict?

SONO's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does SONO compare to other Technology stocks?

SONO ranks #50 of 199 Technology stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is SONO overbought or oversold?

SONO's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Technology fair-value coverage →

Head-to-head comparisons

SONO vs CRM · SONO vs DLO · SONO vs EXLS · SONO vs FIS · SONO vs GDDY