Zebra Technologies Corporation (ZBRA) fair value analysis

S&P 500 · Updated 2026-09-07

Zebra Technologies Corporation manufactures and sells mobile computing devices, data capture solutions, and printing technology designed for enterprise customers across various industries. The company operates globally, serving customers in North America, Europe, Asia-Pacific, and other regions through its products and services that help organizations manage their operations and supply chains.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, ZBRA is trading at a 10–25% discount to estimated fair value.

ZBRA currently ranks #111 of 199 Technology stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $362.74
Sector: Technology
12-month range: $207.28–$343.70

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: D
Leverage: Moderate
Margin trend: Expanding
Revenue growth: Declining
RSI zone: Neutral
52-week position: The top quarter of its range
DCF cross-check: Overvalued

What our data shows for ZBRA

Our model validated 17 trailing price-to-earnings windows for ZBRA, built from quarterly earnings records.
Shares are trading in the upper third of their 12-month price range of $207.28–$343.70.
The 14-day relative strength index sits at a neutral 50.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for ZBRA
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent ZBRA news

TickrTrends' derived news-sentiment signal for ZBRA is currently leaning positive, computed from recent coverage.

ZBRA Looks 3.8% Undervalued on GF Value™ as Integration Boosts Healthcare Efficiency (gurufocus.com, 2026-09-02)
TickrTrends take: Zebra Technologies operates in the Technology sector and currently receives an Undervalued designation from TickrTrends based on valuation metrics. The company's recent integration efforts targeting healthcare efficiency improvements align with its market positioning, and valuation-focused investors may want to monitor how these operational enhancements translate into financial performance in upcoming quarters. Since the current valuation assessment indicates undervaluation relative to fundamental metrics, tracking the company's execution on healthcare solutions could be important for understanding whether the market's pricing reflects the full value of these strategic initiatives.
Are Wall Street Analysts Bullish on Zebra Technologies Stock? (finance.yahoo.com, 2026-08-26)
TickrTrends take: Zebra Technologies operates in the Technology sector and currently trades at a valuation that TickrTrends assesses as undervalued, which aligns with analyst sentiment that appears supportive of the stock. When Wall Street analysts express bullish views on a company already identified as undervalued by valuation metrics, it may suggest the market has not yet fully priced in the company's fundamental value or growth prospects. Investors focused on valuation should monitor whether analyst upgrades and positive commentary translate into actual price movement that could narrow the gap between current market valuation and intrinsic value assessments.

What people are saying

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TickrTrends weekly updates

2026-09-07 — No material change this week: the verdict, bands and grades all held steady.
2026-09-06 — ZBRA's sector discount rank declined to 111th from 105th this week, indicating a widening gap between its valuation and other Technology sector stocks. Despite this shift in relative positioning, the current valuation verdict remains Undervalued.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is ZBRA stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), ZBRA is trading at a 10–25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is ZBRA's TickrTrends verdict?

ZBRA's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does ZBRA compare to other Technology stocks?

ZBRA ranks #111 of 199 Technology stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is ZBRA overbought or oversold?

ZBRA's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Technology fair-value coverage →

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