Zebra Technologies Corporation (ZBRA) fair value analysis
S&P 500 · Updated 2026-10-19
ZBRA price how computed
Forward Fair Value verdict
Fairly valuedZBRA is trading at within about 10% of estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $387.18
- Sector
- Technology
- 12-month range
- $199.30–$388.12
- Market cap
- $18.4B
- From 52-week high
- -0.2%
- Shares outstanding
- 47.6M
- Rank in Technology by discount to fair value
- #91 of 181
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
Zebra Technologies Corporation manufactures and sells mobile computing devices, data capture solutions, and printing technology designed for enterprise customers across various industries. The company operates globally, serving customers in North America, Europe, Asia-Pacific, and other regions through its products and services that help organizations manage their operations and supply chains.
ZBRA currently ranks #91 of 181 Technology stocks by discount to fair value. It has screened as Fairly valued for 6 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $18.4B
- P/E (trailing)
- 21x
- Revenue (TTM)
- $5.85B
- Net margin
- 9.2%
- EPS (TTM)
- $18.60
- Gross margin
- 53.0%
- Debt / equity
- 0.86
- Revenue growth (3-yr avg)
- 21.0%
- Shares outstanding
- 47.6M
Derived indicators how computed
- Quality grade
- B
- Margin trend
- Stable
- 52-week position
- The top quarter of its range
- DCF cross-check
- Overvalued
Technicals how computed
- RSI (14-day)
- 56 · neutral
- 50-day average
- $365.81
- 200-day average
- $273.75
- Moving-average state
- 50-day above 200-day (golden cross state); price above both averages
Earnings how computed
- Next earnings report
- 2026-11-03 (pre-market)
- Last 8 quarters vs consensus
- 7 beat, 0 missed
- Quarter by quarter
- 2026-06 ▲ beat (+61.6%)
2026-03 ▲ beat (+11.8%)
2025-12 ▬ met (0.0%)
2025-09 ▲ beat (+3.5%)
2025-06 ▲ beat (+8.4%)
2025-03 ▲ beat (+10.7%)
2024-12 ▲ beat (+1.5%)
2024-09 ▲ beat (+8.4%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 10 buy · 6 hold · 0 sell (16 analysts)
- Consensus lean
- Buy-leaning
- Consensus price target
- $415
- Target vs last price
- +7.2%
What our data shows for ZBRA
- Our model validated 17 trailing price-to-earnings windows for ZBRA, built from quarterly earnings records.
- Shares are trading in the upper third of their 12-month price range of $199.30–$388.12.
- The 14-day relative strength index sits at a neutral 56.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for ZBRA
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent ZBRA news
TickrTrends' derived news-sentiment signal for ZBRA is currently leaning positive, computed from recent coverage.
- Zebra Technologies Corporation (ZBRA) -- Accelerating Growth and Market Leadership | Ariel Small Cap Value Q3 2026 (gurufocus.com, 2026-10-17)
TickrTrends take: Zebra Technologies operates in the Technology sector and currently trades at a valuation that TickrTrends considers fairly valued. The company's reported acceleration in growth and market leadership position may influence how investors reassess its valuation multiple relative to peers, particularly if sustained revenue expansion justifies a premium to its current pricing. Valuation-focused readers should monitor whether Zebra's growth trajectory can maintain momentum, as this would be the key factor determining whether the fair value assessment holds or shifts in either direction. - Zebra Technologies (ZBRA) Shares Rise 3.71% Amid Mixed Futures and Economic Data Focus (gurufocus.com, 2026-09-29)
TickrTrends take: Zebra Technologies shares moved higher as market participants assessed mixed economic signals, though the modest single-day gain provides limited confirmation of fundamental improvement. Given TickrTrends' undervalued assessment of the Technology sector company, observers focused on valuation should monitor whether recent price movement reflects genuine shifts in earnings expectations or represents normal market volatility around the stock's current levels. The disconnect between daily price action and valuation metrics suggests watching for catalysts that could either validate the undervalued designation or challenge it through deteriorating business conditions. - Zebra Technologies (NASDAQ:ZBRA) -- Strong Q2 Results Fuel Growth | Guinness Asset Management Q3 2026 (gurufocus.com, 2026-09-22)
TickrTrends take: Zebra Technologies reported strong Q2 results that support growth momentum heading into the second half of 2026. Given TickrTrends' undervalued assessment, investors focused on valuation metrics should monitor whether the company's earnings growth rate can sustain the pace needed to justify current price levels relative to historical multiples in the Technology sector. The market's reaction to these results will be particularly relevant for determining if the undervalued status reflects genuine opportunity or if valuation compression may follow if growth moderates.
More ZBRA news
- Is Zebra Technologies Stock Underperforming the Dow? (finance.yahoo.com, 2026-09-22)
What people are saying
Follow the ZBRA conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — TickrTrends' derived indicators for ZBRA show two notable changes this week. The RSI zone moved from overbought to neutral, while the sector discount rank slipped from 112 to 123 within the Technology sector. The stock maintains a fairly valued assessment based on current valuations.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — ZBRA trades in the Technology sector and is considered fairly valued according to current analysis. The relative strength index moved from the neutral zone into overbought territory this week, while the stock's sector discount ranking declined from 101st to 108th place, indicating a reduced valuation advantage relative to peer companies.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — ZBRA's sector discount rank improved this week, moving from #107 to #100 among Technology sector companies. This change reflects a shift in the company's relative valuation positioning within its peer group. The stock maintains an Undervalued designation according to TickrTrends' current valuation verdict.
- 2026-09-21 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is ZBRA stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), ZBRA is trading at within about 10% of estimated fair value and screens as fairly valued. The exact fair value and discount are available to subscribers.
What is ZBRA's TickrTrends verdict?
ZBRA's current verdict is Fairly valued, refreshed with every weekly Forward Fair Value run.
How does ZBRA compare to other Technology stocks?
ZBRA ranks #91 of 181 Technology stocks in TickrTrends' coverage by discount to fair value.
Is ZBRA overbought or oversold?
ZBRA's 14-day RSI is in neutral territory - neither overbought nor oversold.
When does ZBRA report earnings next?
ZBRA's next earnings report is scheduled for 2026-11-03 (pre-market), per the published earnings calendar.
Does ZBRA usually beat earnings estimates?
Over its last 8 reported quarters ZBRA beat the consensus estimate 7 times and missed 0 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about ZBRA?
Of 16 analysts covering ZBRA, 10 rate it a buy, 6 a hold and 0 a sell - buy-leaning, with a consensus price target of $415 (+7.2% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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