Brown & Brown, Inc. (BRO) fair value analysis

S&P 500 · Updated 2026-09-07

Brown & Brown, Inc. is an insurance agency and broker that provides commercial, personal, and specialty insurance products and services to businesses and individuals. The company operates throughout the United States and maintains a significant presence in multiple states through both organic operations and acquisitions.

Forward Fair Value verdict

Undervalued

Based on TickrTrends' weekly Forward Fair Value model, BRO is trading at more than a 25% discount to estimated fair value.

BRO currently ranks #6 of 165 Financial Services stocks by discount to Forward Fair Value. It has screened as Undervalued for 3 consecutive weekly runs.

Last price: $71.42
Sector: Financial Services
12-month range: $56.98–$81.18

Derived indicators

Coarse bands from TickrTrends' weekly models; exact figures are part of the full report.

Quality grade: A
Leverage: Moderate
Margin trend: Stable
Revenue growth: Strong
RSI zone: Neutral
52-week position: The upper-middle quarter of its range
DCF cross-check: Undervalued

What our data shows for BRO

Our model validated 17 trailing price-to-earnings windows for BRO, built from quarterly earnings records.
Shares are trading in the middle of their 12-month price range of $56.98–$81.18.
The 14-day relative strength index sits at a neutral 50.

The exact numbers are one step away

The precise Forward Fair Value dollar figure for BRO
Exact discount / premium to today's price
The normalized historical P/E behind the estimate, and how many quarters support it
Forward EPS input and fiscal-year basis
Screeners and rankings across the full S&P 500 and Nasdaq universes

See the exact fair value →

How Forward Fair Value works

TickrTrends computes a Forward Fair Value for every covered stock each week: a conservatively normalized historical price-to-earnings multiple is applied to the analyst-consensus earnings estimate for the next full fiscal year. Every input window is validated for continuity and every result is screened for plausibility before publication.

Recent BRO news

TickrTrends' derived news-sentiment signal for BRO is currently leaning positive, computed from recent coverage.

AI and Insurance: Is Brown & Brown (BRO) Facing Extinction or Evolution? (finance.yahoo.com, 2026-08-25)
TickrTrends take: Brown & Brown operates in the Financial Services sector where artificial intelligence adoption is reshaping competitive dynamics and operational efficiency across insurance distribution and services. TickrTrends currently rates BRO as undervalued, which suggests the market may not yet be fully pricing in either the risks or opportunities associated with AI integration in its business model. Investors focused on valuation should monitor how management executes on AI-driven improvements to margins and client retention, as these execution results will likely determine whether the current undervaluation assessment proves prescient or requires reassessment.
Brown & Brown's Q2: Strong Paper Growth, But Organic Business Shrinks (NYSE:BRO) (seekingalpha.com, 2026-07-31)
TickrTrends take: Brown & Brown reported mixed results in the second quarter, with overall paper growth masking a contraction in organic business performance. Given TickrTrends' current assessment that the company is undervalued, investors focused on valuation should monitor whether this organic decline represents a temporary headwind or signals a structural challenge to the underlying earnings power that justifies a discount to peers. The Financial Services sector context matters here, as organic growth trends typically inform how much premium or discount a business commands relative to its market value.
Brown & Brown, Inc. (BRO) Q2 2026 Earnings Call Transcript (seekingalpha.com, 2026-07-28)
TickrTrends take: Brown & Brown operates in the Financial Services sector where consistent earnings performance and organic growth trajectories significantly influence valuation multiples. TickrTrends currently derives an Undervalued verdict for BRO, suggesting the market may not be fully pricing in the company's earnings capacity or growth prospects relative to sector comparables. For valuation-focused investors, the Q2 2026 earnings call provides an opportunity to assess whether management commentary on revenue trends, margin expansion, and acquisition integration supports or challenges the current undervaluation assessment.

What people are saying

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TickrTrends weekly updates

2026-09-07 — TickrTrends' derived indicators for BRO shifted toward undervaluation this week, with the DCF cross-check band moving from overvalued to undervalued territory. This change suggests that the company's valuation metrics have realigned to present a more attractive fundamental position within the Financial Services sector. The current assessment reflects undervalued status based on the updated analytical framework.
2026-09-06 — # BRO: Weekly Indicator Summary TickrTrends' derived indicators for BRO show a notable shift in momentum assessment this week. The momentum indicator, which previously registered at grade A, has now moved to no rating, representing a change in the technical momentum profile for this Financial Services sector company. BRO maintains an undervalued valuation verdict according to the current analysis.
2026-08-31 — TickrTrends initiated weekly Forward Fair Value coverage of this stock.

Frequently asked questions

Is BRO stock undervalued?

Based on TickrTrends' Forward Fair Value model (updated 2026-09-07), BRO is trading at more than a 25% discount to estimated fair value and screens as undervalued. The exact fair value and discount are available to subscribers.

What is BRO's TickrTrends verdict?

BRO's current verdict is Undervalued, refreshed with every weekly Forward Fair Value run.

How does BRO compare to other Financial Services stocks?

BRO ranks #6 of 165 Financial Services stocks in TickrTrends' coverage when sorted by discount to Forward Fair Value.

Is BRO overbought or oversold?

BRO's 14-day RSI is in neutral territory - neither overbought nor oversold.

All Financial Services fair-value coverage →

Head-to-head comparisons

BRO vs CCB · BRO vs ECPG · BRO vs FDS · BRO vs GSHD · BRO vs HLNE