eBay Inc. (EBAY) fair value analysis
S&P 500 & Nasdaq · Updated 2026-10-19
EBAY price how computed
Forward Fair Value verdict
OvervaluedEBAY is trading at more than a 25% premium to estimated fair value.
Based on TickrTrends' weekly Forward Fair Value model.
- Last price
- $112.19
- Sector
- Consumer Cyclical
- 12-month range
- $79.41–$122.91
- Market cap
- $49.9B
- From 52-week high
- -8.7%
- Shares outstanding
- 445M
- Rank in Consumer Cyclical by discount to fair value
- #70 of 85
Last price is our 2026-10-19 weekly price; the chart runs through 2026-10-16.
eBay Inc. is an e-commerce platform that enables buyers and sellers to trade new and used goods through online auctions and fixed-price sales. The company operates globally, providing marketplace services to consumers and merchants across multiple countries and categories including collectibles, electronics, fashion, and home goods.
EBAY currently ranks #70 of 85 Consumer Cyclical stocks by discount to fair value. It has screened as Overvalued for 14 consecutive weekly runs.
Fundamentals (4 quarters) how computed
- Market cap
- $49.9B
- P/E (trailing)
- 21x
- Revenue (TTM)
- $12B
- Net margin
- 18.5%
- EPS (TTM)
- $5.33
- Gross margin
- 73.5%
- Debt / equity
- 1.53
- Revenue growth (3-yr avg)
- 8.5%
- Shares outstanding
- 445M
Derived indicators how computed
- Quality grade
- C
- Margin trend
- Stable
- 52-week position
- The top quarter of its range
Technicals how computed
- RSI (14-day)
- 64 · neutral
- 50-day average
- $107.64
- 200-day average
- $102.51
- Moving-average state
- 50-day above 200-day (golden cross state); price above both averages
Dividends how computed
- Paid, last 12 months
- $1.22 per share (4 payments)
- Yield on last price
- 1.09%
- Consecutive years of increases
- 6
- Last ex-dividend date
- 2026-08-28
- Last payment date
- 2026-09-11
Earnings how computed
- Next earnings report
- 2026-10-28 (post-market)
- Last 8 quarters vs consensus
- 7 beat, 1 missed
- Quarter by quarter
- 2026-06 ▲ beat (+4.2%)
2026-03 ▲ beat (+5.1%)
2025-12 ▼ miss (-1.9%)
2025-09 ▲ beat (+2.3%)
2025-06 ▲ beat (+5.4%)
2025-03 ▲ beat (+3.0%)
2024-12 ▲ beat (+3.3%)
2024-09 ▲ beat (+0.8%)
Analyst consensus how computed
This is not TickrTrends' verdict.
- Analyst ratings
- 12 buy · 17 hold · 3 sell (32 analysts)
- Consensus lean
- Hold-leaning
- Consensus price target
- $116
- Target vs last price
- +3.4%
What our data shows for EBAY
- Our model validated 17 trailing price-to-earnings windows for EBAY, built from quarterly earnings records.
- Shares are trading in the upper third of their 12-month price range of $79.41–$122.91.
- The 14-day relative strength index sits at a neutral 64.
The exact numbers are one step away
- The precise Forward Fair Value dollar figure for EBAY
- Exact discount / premium to today's price
- The normalized historical P/E behind the estimate, and how many quarters support it
- Forward EPS input and fiscal-year basis
- Screeners and rankings across the full S&P 500 and Nasdaq universes
Forward Fair Value applies a conservatively normalized historical price-to-earnings multiple to the consensus earnings estimate for the next full fiscal year; how TickrTrends computes it.
Recent EBAY news
TickrTrends' derived news-sentiment signal for EBAY is currently mixed, computed from recent coverage.
- eBay layoffs: Hundreds of jobs slashed with stock riding high. ‘Our strategy is working,’ says CEO (fastcompany.com, 2026-10-22)
TickrTrends take: eBay's recent layoffs represent a cost-reduction strategy that may temporarily support profitability metrics, yet TickrTrends currently assesses the stock as overvalued despite management's assertion that the strategy is succeeding. For valuation-focused investors, the key question is whether expense reductions can sustainably justify the stock's current price level or if cost-cutting measures mask underlying demand challenges in the Consumer Cyclical sector. Monitoring whether the company can demonstrate revenue growth alongside margin expansion will be critical to determining if the current valuation multiple is warranted. - Patch Me If You Can (seekingalpha.com, 2026-10-22)
TickrTrends take: eBay operates in the Consumer Cyclical sector, which typically experiences valuation pressure during economic uncertainty. Given TickrTrends' assessment that the stock is currently overvalued, investors focused on valuation metrics should monitor whether security-related developments translate into operational improvements that could justify current price levels. Any challenges related to platform security or user trust could further pressure a valuation that appears stretched relative to fundamentals. - eBay to Cut 9% of Workforce Amid Strategic Shift (gurufocus.com, 2026-10-21)
TickrTrends take: eBay's announcement to reduce its workforce by 9% reflects operational restructuring that typically precedes either margin expansion or revenue headwinds. TickrTrends currently assesses EBAY as overvalued, suggesting the market may not be adequately pricing in the potential benefits or risks associated with such workforce reductions in the Consumer Cyclical sector. Investors tracking the valuation should monitor whether cost savings translate to improved profitability metrics or whether they signal management's concerns about future revenue generation.
More EBAY news
- Is eBay Inc (EBAY) Overvalued After 5.2% Rally? GF Value Says Overvalued (gurufocus.com, 2026-10-15)
- eBay Stock: Live Commerce Is The Next Growth Catalyst (NASDAQ:EBAY) (seekingalpha.com, 2026-10-15)
- US stocks: Nasdaq ends lower as oil prices surge ahead of earnings, economic data (economictimes.indiatimes.com, 2026-10-12)
- EBAY Maintained by Morgan Stanley -- Price Target Raised to $132 (gurufocus.com, 2026-10-12)
- EBAY Maintained by Wells Fargo -- Price Target Lowered to $91 (gurufocus.com, 2026-10-12)
What people are saying
Follow the EBAY conversation: Stocktwits · Reddit · X
TickrTrends weekly updates
- 2026-10-19 — TickrTrends' derived indicators for eBay reflect a shift in valuation assessment this week. The DCF cross-check band indicator moved from an overvalued designation to none, suggesting a change in the model's confidence or methodology regarding the company's fundamental valuation relative to its current price. The overall valuation verdict remains overvalued, indicating that eBay continues to trade above levels supported by its derived metrics.
- 2026-10-12 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-11 — No material change this week: the verdict, bands and grades all held steady.
- 2026-10-10 — eBay's derived indicators showed movement this week as its 50/200-day trend state shifted from uptrend to mixed, while its quality grade improved from D to C. The stock remains classified as overvalued according to current valuation metrics. These changes reflect a transition in the company's technical positioning within the Consumer Cyclical sector.
- 2026-10-06 — No material change this week: the verdict, bands and grades all held steady.
- 2026-09-28 — TickrTrends' derived indicators for EBAY shifted this week as the DCF cross-check band moved from none to overvalued, while the 50/200-day trend state transitioned from mixed to uptrend. The current valuation verdict remains overvalued. These changes suggest that while the stock's price momentum has strengthened into an uptrend pattern, valuation metrics now indicate the stock is trading above its estimated intrinsic value.
- 2026-09-21 — TickrTrends' derived indicators for eBay show a shift in valuation assessment this week. The DCF cross-check band has moved from an overvalued designation to none, indicating a change in the valuation model's confidence or methodology. The current valuation verdict remains overvalued overall.
- 2026-09-17 — No material change this week: the verdict, bands and grades all held steady.
Frequently asked questions
Is EBAY stock undervalued?
Based on TickrTrends' Forward Fair Value model (updated 2026-10-19), EBAY is trading at more than a 25% premium to estimated fair value and screens as overvalued. The exact fair value and discount are available to subscribers.
What is EBAY's TickrTrends verdict?
EBAY's current verdict is Overvalued, refreshed with every weekly Forward Fair Value run.
How does EBAY compare to other Consumer Cyclical stocks?
EBAY ranks #70 of 85 Consumer Cyclical stocks in TickrTrends' coverage by discount to fair value.
Is EBAY overbought or oversold?
EBAY's 14-day RSI is in neutral territory - neither overbought nor oversold.
Does EBAY pay a dividend?
Yes. EBAY paid $1.22 per share over the last twelve months (4 payments), a 1.09% yield on TickrTrends' last price, and has raised the annual total for 6 consecutive years. The last ex-dividend date was 2026-08-28.
When does EBAY report earnings next?
EBAY's next earnings report is scheduled for 2026-10-28 (post-market), per the published earnings calendar.
Does EBAY usually beat earnings estimates?
Over its last 8 reported quarters EBAY beat the consensus estimate 7 times and missed 1 times, by TickrTrends' comparison of reported and estimated EPS.
What do analysts say about EBAY?
Of 32 analysts covering EBAY, 12 rate it a buy, 17 a hold and 3 a sell - hold-leaning, with a consensus price target of $116 (+3.4% versus TickrTrends' last price). This is the analyst consensus, not TickrTrends' Forward Fair Value verdict.
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